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Career Story: Chief Financial Officer Of A Mobile Ad Network

Chief Financial Officer Of A Mobile Ad Network

Job Title: CFO Of A Small Business

Type of Company: My company is a mobile ad network. We build and represent mobile web sites and applications and sell banner and text ads on them.

Education: BS, Economics, University of Pennsylvania

Previous Experience: I started my career in public accounting (6 years) and have worked in senior finance roles at five start-up companies and one established ad agency.

Job Tasks: My role is to oversee all of the financial and administrative operations of the company. I am responsible for all financial and fiscal management aspects of company operations. I provide leadership and coordination in the administrative, business planning, accounting and budgeting efforts of the company.

In this role I wear many hats and am responsible for financial reporting, planning, practices, financial stability and liquidity and financial growth. Other duties include maintenance of relationships with stockholders, financial institutions and the investment community. I also oversee the financial and accounting system controls and standards and ensure timely financial and statistical reports for management to use. As a member of the executive team I also contribute to our overall organizational planning, policy development and implementation.

Best and Worst Parts of the Job: The best part of my job is building a business from the ground up. Being part of a start-up company is rewarding as there is measurable progress that you can see monthly, weekly and even daily basis as you win new accounts, enter into new deals and build a business.

The worst part is that you really have to make personal sacrifices to be able to keep up with the fast pace. In a small organization you have to be willing to do whatever it takes to get the job done and, often, this cuts into your free time.

Job Tips:
1. Having an advanced degree (MBA) or professional designation (CPA) is great training and helps you to get your foot in the door.

2. Be willing to do whatever it takes; no job is beneath you.

3. Be responsive. There are many tasks to be taken care of on a given day and it is important that you not let any requests or tasks slip through the cracks.

Additional Thoughts: While being a CFO of a start-up company has its challenges, it's still rewarding to be part of a company that is building something new and exciting.

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