Career Story: Advertising Executive And Owner Of An Ad Agency

Advertising Executive And Owner Of An Ad Agency

Job Title: Advertising Executive

Education: none

Previous Experience: I worked creating and designing ads for a local newspaper, and I also did all the design work for a local church.

Job Tasks: My company provides full-service advertising media. We service both television and radio advertising needs as well as corporate, print, graphic design, internet promotions, original music, and photo retouching.

A typical work week for me as an advertising executive is anything but typical. One week I may be working on a television commercial for a car dealership, and the next week I might be on location filming a music video for an NBA team's dance squad.

I am blessed to not only own my own business but also to be able to manage it from my home office. Thanks to that an average day for me consists of waking up around 8 a.m. and jumping straight on my computer to check e-mails and get updates on the status of different projects. I never work an eight hour day, it always seems to overlap into a 10 to 12 hour work day. Probably 90% of that work day is spent on essential tasks while only 10% of it has to be focused on administrative tasks. I employ a good friend of mine whose talents and skills are full spectrum, so I am lucky to be able to delegate absolutely anything to him.

Travel is a big part of what we do, since we do not outsource any filming, audio recording, or photography, we have to go all over the place. We shoot a lot of stuff on location then bring it all home to edit and compose - everything is "in-house", which gives it the personal and detailed touch we think our clients deserve. I live in northeast Texas, but we have clients all across the United States. We don't have to travel for everything we do, but when we do it could send us to Arizona, Florida, California, Tennessee, Michigan, or anywhere in between. Traveling is actually one of the things I enjoy the most about my work, it's a great way to see the world...and get paid for going!

I am self-taught and it was quite a leap for me to decide to open my own agency, but I have been really been amazed at how it has taken off. I think if anyone has a skill for this type of work they should definitely explore it!

Best and Worst Parts of the Job: The best parts of my job are being able to work my own hours, explore my creativity, take initiative, never having to punch someone else's time clock, and being able to do have financial stability.

The worst part of my job would probably be that sometimes, depending on the job and the deadline, my "work-time" can encroach on my "family-time." You really have to learn how to manage your time.

Job Tips:
1. As time consuming as it might seem now, it is very important to devote time to learning more about your trade. Ideally you should spend at least two hours a day researching new design techniques, programs, and technology advances, because if you go even a week without being on top of the game, the game changes and you are left behind.

2. My next tip would be to find a mentor. Find someone else who is already established and experienced in this job field, and soak up as much as you can. The advice and interventions that this person could provide can be invaluable.

3. Lastly I suggest you start saving money now, this can be an expensive field if you are trying to go it alone, equipment is always becoming out-dated and the overhead can be overwhelming if you do not plan ahead. Look into small business loans, and stash away about 10% off all your first jobs so when "the big fish" comes along you're not scrimping for bait.

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