Job Title: CEO Of A Green Design Business
Type of Company: A showroom and retail shop dedicated to providing accessible, affordable and stylish green building materials, house wares, fixtures and finishes to help customers make their homes and businesses more healthy, energy-efficient and eco-friendly.
Education: BA, Connecticut College and the University of California at Berkeley MBA, New York University
Previous Experience: I have always worked in the business of art and design - at Parsons School of Design, the Art Institute of Boston, Boston Arts Center and my own companies.
Job Tasks: I manage the business operations of a retail green building showroom and design center that has now begun a franchise operation as well. I look for new products. I sell products to clients. I work with clients doing design for their homes, help choose colors and arrange walls, pick finishes like flooring and tiling, counters and cabinets. I also run the franchise business which sells our showroom concept to other people to run themselves. I sell the franchises by meeting with interested individuals and couples, attending trade shows and working on out marketing programs which include press releases, promotional events and seminars. I manage my employees, I promote my company and do research into green building methods and the emerging market place. I talk with clients, put products on the shelves. I arrange and rearrange the showroom to show off new merchandise or just to change up the look so each time people come in they will see something new that they didn't notice before.
I also do all the marketing, writing press releases, deciding which advertising opportunities to take advantage of and where to exhibit at trade shows. I try to get speaking engagements so I can be seen as an expert in my field. This helps build my business and my reputation, which helps promote the business.
Best and Worst Parts of the Job: The best parts of my work are playing with cool materials, finding new products and designing new spaces.
The worst parts are paying bills, worrying about paying bills, dealing with the random unhappy client and getting suppliers to do what they have promised in a timely fashion.
Job Tips: Get a great education. Work in the field as an intern if you can afford to. Read lots of material about the field. Attend workshops and seminars and network like crazy.
Additional Thoughts: Expect to work really hard, every day. If you do not care about what you are doing, then do something else. You will spend a lot of hours working, so it should be fulfilling. Believe in yourself and never give up. But also give yourself time off, without guilt, so you can recharge to come back to work and be productive.
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