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Career Story: Founder Of A Memory Loss Video Company

Founder Of A Memory Loss Video Company

Job Title: President

Type of Company: Moving Pictures, Inc. creates Photographic Journeys which help people with Alzheimer's to remember their family and friends. We created www.mpiREMEMBERS.com as a sales tool.

Education: AS, Holyoke Community College (Holyoke, MA) •• certificate, St. John's Business School

Previous Experience: I worked in Boston at John Hancock as a computer programmer but eventually left there to become a systems analyst for Mass Mutual Insurance Company. After a car accident in which I fractured my skull and suffered a major loss of memory, I had trouble finding the kind of therapy I needed. That led in turn to the creation of a video to help people suffering from memory loss.

Job Tasks: I currently am working on a national launch of our product line. A good part of my time is spent researching assisted living facilities across the country. That is done mostly on the internet but also by visiting facilities across New England and by attending trade shows related to that industry. I do marketing proposals using PowerPoint. Because of my brain injury, I spend a lot of time relearning the software I use as large pieces are lost but can be found with effort. I monitor my video editors and make sure that they are following the guidelines set to make sure that Photographic Journey's are created correctly. I review at least one Photographic Journey created by each editor every day, and take notes on their work. About once a month I sit down with them and review the notes and we talk about the hows and whys of the decisions they make during editing of a typical production. At the end of each day, I go on Outlook and create a note for things to be done the next day and review the note from the day before to see how I did in completing those goals.

Best and Worst Parts of the Job: The best part of my job is knowing that, regardless of how much money is made, I am making a difference in people's lives. I love creating a product that helps families deal with watching the effects that Alzheimer's has on a person's mind. The marketing and sales that I am now focusing on are a lot of fun and I get to meet new people and try to convince them of our merits.

The worst parts of my job (and my life) are the problems with my memory which, while I've gotten used to them, can still make a day seem to go on forever.

Job Tips: My main advice to young people getting ready to enter the workplace is very simple. Make sure you select a career that you will enjoy doing every day. Something that is not boringly the same day after day but is full of new challenges that will hold your attention. Then work as hard as you can to separate yourself from the others who will be competing with you for that job.

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