Job Title: Principal Of A Marketing Services Company
Education: BS in Computer Science, Boston College
Previous Experience: I have an extensive background in sales, sales management, marketing, and marketing management for companies such as IBM, Lotus, and others.
Job Tasks: My company provides web marketing and freelance writing services to enterprise, mid-sized, and start up companies in a broad range of industries. My responsibilities as the principal and owner of the business include: - Client prospecting, client and new work acquisition, and client relations - Developing marketing programs and writing campaigns to meet client needs - Managing "message amplification" activities such as press releases, blogs, RSS feeds, and electronic newsletters which help written communications to reach a wider audience - Managing a staff of independent contractor freelance writers - Overseeing business operations
Example projects include: - Creation of printed and web-based promotional literature (articles, flyers and brochures) - Creating and maintaining content for websites - Researching and writing thought leadership white papers - Customer/prospect communications through newsletters, blogging, and RSS feeds - Employing social web tools to extend the reach of web-based materials - Link and website traffic acquisition campaigns
It should be noted that research is a significant part of any marketing or writing project.
My work is split between working on client projects, client/work acquisition, and administrative activities.
My work on client projects includes a substantial amount of creative activity, writing, designing, and implementation of client projects.
A good deal of my time is dedicated to dedicated to prospecting for new clients and work is a substantial activity as is client-relations.
Administrative tasks, also a significant consumer of my time includes managing staff, assigning and reviewing projects and project deliverables is also another time-consuming task. I even get involved in billing and collections work.
Best and Worst Parts of the Job: The non-creative administrative tasks such as billing and collections can be pretty mundane. In addition, client/work acquisition and client relations are problematic. Both are time consuming and non-billable work that takes time away from billable projects. It is necessary for future revenue, but it can take away from current revenue.
Job Tips: Revenue growth is almost always slower than you may wish or have projected. Always plan a worst case scenario when starting your own company.
Do not let the demands of making money short change client prospecting, acquisition, and relations. A good balance between billable work and acquiring new work needs to be achieved and worked towards at all times.
Time and project management skills are critically important. Do not fly by the seat of your pants. Have a system in place that helps to manage time and projects.
Additional Thoughts: The job has some very gratifying creative aspects that make the more mundane aspects much more tolerable. It is important to have fun. I left the corporate world to start my own venture to have more time with may family and because I was no longer enjoying what I was doing. Remember to treat people working for you the way that you would want to be treated.
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
As a student at South University, Online Programs you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.
With an education from an Art Institutes school, imagine what you could create.
Syracuse University’s School of Information Studies (iSchool) - The Original Information School - is proud of its position as a leader in the field.
Located in the heart of Washington, D.C. the Milken Institute School of Public Health at the George Washington University is dedicated to advancing the health of local, national and global communities.
You need to have a Bachelor’s degree to be qualified for this school.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
See What’s Possible When You Earn a Degree at Florida Tech 100% Online
Technology changes everything®
You’ve found Ashford University, where school comes to you
UT Tyler is one of the fastest-growing universities in the renowned University of Texas System.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Chief Executives, including: