dcsimg

Career Story: Marketing Editor For A Speakers' Bureau

Marketing Editor For A Speakers' Bureau

Job Title: Marketing Editor

Type of Company: I work for a speakers' bureau that provides speakers to corporations, colleges, trade associations, and non-profit educational systems.

Education: BA, Journalism, University of Texas-Austin

Previous Experience: I began work as a copywriter for Random House books, worked later on at the Office of the Massachusetts Senate President and the Senate Ways and Means Committee as a budget analyst and served as executive director of a non-profit foundation which focused on infant/parent issues and providing continuing education.

Job Tasks: As Marketing Editor, I am responsible for all the written materials promoting our speakers. This includes biographies, sales sheets, catalogs, one-sheet program descriptions, newsletters, etc. With our reach including many different markets -- corporations, colleges, literary series, non-profits -- I position the specific speaker materials to best match the market, pitching any given speaker in several different ways to target disparate audiences.

I also craft the copy for our website and email communications with clients. This includes updating speaker copy on the website, capturing news about our speakers, and blogging about events and issues involving our speakers.

I meet with speakers to help them find relevant topics and work on finessing materials and communicating them to potential clients in an effort to help agents book a speaker for events. It is my responsibility to help ensure that all the speaker's materials are updated as frequently as possible.

I conduct research on the web regarding our speakers as well as searching for potential speakers to add to our roster. I also help with marketing prospectus materials as we research and reach out to potential customers to help bolster our database.

I draft press releases and position papers about our company and work to develop and implement strategic marketing plans. I also supervise our interns.

Best and Worst Parts of the Job: The best part of my job is the access to so many interesting and influential people who are engaged in many exciting activities and issues. It is a rich learning environment, never boring.

The worst part of the job is balancing many different projects and having to switch quickly to address something that has become more timely. It can be hard to keep up!

Job Tips: Always be curious about your world and follow your passions. Incorporate that into your skills. If you love writing, then write. Focus on practicing your craft over and over. No writing task is too small. They all build skills. Pay attention to detail and edit yourself. Offer to write wherever you can, and branch out into different styles. This will increase your value.

Additional Thoughts: Again, do what you love. And try your best to do it right. Your path may wind, but every experience you have makes up who you are as a person and a professional. Capture the good, learn from the bad, and move toward what you really want to do. Writing is a skill that takes much work and practice and focus. Just do it.

Popular Schools offering Writing Programs

quickinfoClick the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .

Click the Request Info buttons to request more information from a representative at the school

Matching School Ads

Push Your Creativity To The Next Level

  • Programs: Creative Writing, Master of Fine Arts (Online), Creative Writing for Entertainment, Bachelor of Fine Arts
  • Degrees: Master, Bachelor

Earn your graduate degree online with Northcentral University.

  • Programs: Gender Diversity Studies - MA in Psychology, Gender Diversity Studies - PhD of Psychology
  • Degrees: Master, Doctorate

Founded in 1766, Rutgers, The State University of New Jersey, is a leading national public research university and the state’s preeminent, comprehensive public institution of higher learning.

  • Programs: Online Master of Information
  • Degrees: Master
Argosy University
Ontario, Orange, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Human Services (MS)
  • Degrees: Master

The MSW@USC is the first top-ranked MSW program offered nationally. Many online programs are limited to certain geographic areas or the availability of courses, making it necessary to travel to campus. Our program can be completed from virtually anywhere without the need to relocate to Southern California.

  • Programs: Master of Social Work
  • Degrees: Master

Pursue your education at Ohio Christian University.

  • Programs: Bachelor of Arts in English
  • Degrees: Bachelor

There's still time to apply to Grand Canyon University and pursue your education. Learn more today!

  • Programs: B.S. in Early Childhood, M.Ed. in Early Childhood (Leads to initial teacher licensure), B.S. in Early Childhood Education and Early Childhood Special Education, more...
  • Degrees: Bachelor, Master

Founded by the Society of Jesus in 1851, Saint Joseph's University (SJU) has been developing the minds and abilities of men and women in a challenging academic environment steeped in the enriching Jesuit tradition of cura personalis (care of the entire person).

  • Programs: BS in Liberal Studies - Professional Studies Track, BS in Liberal Studies - Autism Studies Track
  • Degrees: Bachelor

Earn a respected online degree from George Washington University.

  • Programs: Master¬ís in Political Management
  • Degrees: Master

Saint Mary's University of Minnesota's Online Master's Programs

At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.

  • Programs: Master of Arts in Special Education, Master of Arts in Human Resource Management, Master of Arts in International Development, more...
  • Degrees: Master
Matching School Ads
You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Editors, including:

Back to Top