dcsimg

Career Story: Marketing Editor For A Speakers' Bureau

Marketing Editor For A Speakers' Bureau

Job Title: Marketing Editor

Type of Company: I work for a speakers' bureau that provides speakers to corporations, colleges, trade associations, and non-profit educational systems.

Education: BA, Journalism, University of Texas-Austin

Previous Experience: I began work as a copywriter for Random House books, worked later on at the Office of the Massachusetts Senate President and the Senate Ways and Means Committee as a budget analyst and served as executive director of a non-profit foundation which focused on infant/parent issues and providing continuing education.

Job Tasks: As Marketing Editor, I am responsible for all the written materials promoting our speakers. This includes biographies, sales sheets, catalogs, one-sheet program descriptions, newsletters, etc. With our reach including many different markets -- corporations, colleges, literary series, non-profits -- I position the specific speaker materials to best match the market, pitching any given speaker in several different ways to target disparate audiences.

I also craft the copy for our website and email communications with clients. This includes updating speaker copy on the website, capturing news about our speakers, and blogging about events and issues involving our speakers.

I meet with speakers to help them find relevant topics and work on finessing materials and communicating them to potential clients in an effort to help agents book a speaker for events. It is my responsibility to help ensure that all the speaker's materials are updated as frequently as possible.

I conduct research on the web regarding our speakers as well as searching for potential speakers to add to our roster. I also help with marketing prospectus materials as we research and reach out to potential customers to help bolster our database.

I draft press releases and position papers about our company and work to develop and implement strategic marketing plans. I also supervise our interns.

Best and Worst Parts of the Job: The best part of my job is the access to so many interesting and influential people who are engaged in many exciting activities and issues. It is a rich learning environment, never boring.

The worst part of the job is balancing many different projects and having to switch quickly to address something that has become more timely. It can be hard to keep up!

Job Tips: Always be curious about your world and follow your passions. Incorporate that into your skills. If you love writing, then write. Focus on practicing your craft over and over. No writing task is too small. They all build skills. Pay attention to detail and edit yourself. Offer to write wherever you can, and branch out into different styles. This will increase your value.

Additional Thoughts: Again, do what you love. And try your best to do it right. Your path may wind, but every experience you have makes up who you are as a person and a professional. Capture the good, learn from the bad, and move toward what you really want to do. Writing is a skill that takes much work and practice and focus. Just do it.

Popular Schools offering Writing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy.

  • Programs: Creative Writing, Master of Fine Arts (Online), Creative Writing for Entertainment, Bachelor of Fine Arts
  • Degrees: Master, Bachelor

Why Choose Widener University?

At Widener University, we proudly cultivate challenging and culturally diverse learning environments where academics, leadership, and service come first. Our curricula are connected to societal issues and challenge students to take social responsibility for their role in today's global society.

  • Programs: Masters of Social Work
  • Degrees: Master

Our Lady of the Lake University is a private, Catholic university with a deep connection to the history and community of San Antonio.

  • Programs: Master of Social Work (MSW) Degree
  • Degrees: Master

Earn your Master's degree online from Norwich University.

  • Programs: Master of Arts in History Online
  • Degrees: Master

Join the community of thought leaders at University of the Rockies. Pursue your graduate degree from the University’s School of Professional Psychology or School of Organizational Leadership.

  • Programs: MA in Human Services, Mental Health Administration Specialization, MA in Human Services, MA in Human Services, Not-for-Profit Management Specialization
  • Degrees: Master
Pacific Oaks College
Pasadena, San Jose

Pursue your education at Pacific Oaks College.

  • Programs: B.A. Human Development, M.A. Human Development
  • Degrees: Bachelor, Master

Pursue your education at Ohio Christian University.

  • Programs: Bachelor of Arts in Human Services
  • Degrees: Bachelor

Founded in 1766, Rutgers, The State University of New Jersey, is a leading national public research university and the state’s preeminent, comprehensive public institution of higher learning.

  • Programs: Online Master of Information
  • Degrees: Master

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: Master of Divinity - Pastoral Ministries, Master of Divinity - Chaplaincy (93 hrs), Master of Religious - Chaplaincy
  • Degrees: Master

One of the world's leading private research institutions, the University of Southern California (USC) was founded in 1880.

  • Programs: Online Master of Management in Library and Information Science - Urban Public Librarianship, Online Master of Management in Library and Information Science - Academic Librarianship, Online Master of Management in Library and Information Science, more...
  • Degrees: Master
Matching School Ads
You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Editors, including:

Back to Top