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Career Story: Director Of Stores For A Consumer Sound System Manufacturer

Director Of Stores For A Consumer Sound System Manufacturer

Job Title: Director Of Stores

Type of Company: My company is an internationally renowned manufacturer of sound systems and headphones.

Education: BA International Marketing and Languages

Previous Experience: I started as a business consultant; later I worked as a product manager for a Japanese consumer electronics (CE) company. I presently work for a US based CE company

Job Tasks: I am responsible for running a chain of 130 stores. My main responsibilites include choosing store locations, making sure we hire the right people, approving store design, working with our in-house teams to develop innovative sales techniques and visual merchandising for our products.

Since my company also sells via an online website and over the phone, as well as through other retailers, I work with my colleagues to ensure that our customer offers are consistent accross channels (stores, web site, telemarketing, etc).

Usually I work Monday to Wednesday in my office, analyzing our business and planning for the future; Thursday and Friday I travel to stores to see what is really happening on the ground. I find that spending time in the field is essential to really understanding the business: the employees and the customers.

Much of my planning work relates to how we will sell new products. Since these products are not yet on the market, I need to use my experience to date to estimate how we can market and sell new products. In this work, I collaborate with colleagues from around the world since our products are sold globally. This international aspect of my work is very interesting. I really enjoy it.

Best and Worst Parts of the Job: The best parts of my job are working with a lot of colleagues internally and in the stores, as well as internationally to develop new approaches to marketing and selling our products. I also like working on new product concepts and helping to bring them to market.

My least favorite part of the job is taking disciplinary action with employees who violate our policies. It is very sad to see employees throw away their career because they engage in conduct that is at odds with our operating standards or our business ethics.

Job Tips:
1. Language skills and a familarity with different countries and cultures are very important for anyone interested in working in a global company.

2. Good planning is very important for anyone who wants a job where there are many tasks to complete every day.

3. In most jobs in the business arena, an understanding of accounting and finance is very important: courses in these areas are invaluable.

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