Job Title: Small Business Franchisee
Type of Company: I work as a franchisee for a 35-year old family hair care service company with over 1400 salons nationwide.
Education: BS, Marketing, Bentley University (Waltham, MA)
Previous Experience: I worked in sales for a software company, systems integrator and value-added reseller to computer hardware companies.
Job Tasks: I manage a staff of fourteen stylists in two different salons while doing all of the marketing for them (which also includes community involvement). I handle all of the payroll, inventory, accounts payable, accounts receivable and human resources functions. I interact with customers to see if they are happy with our services and to find ways to improve them. I research new products and services that we could offer. I also design all of our marketing campaigns: print advertising, direct mail, e-mail marketing and in-salon promotions.
I also coordinate the scheduling and training for my staff from both a technical and a business perspective. I try to motivate my staff with in-salon incentives. I also attend monthly meetings at our corporate office along with other franchisees to share best practices. I work with in the franchisor's National Advertising Board to come up with new marketing ideas and overall brand strategy.
Best and Worst Parts of the Job: The best part of my job is interacting with people. I meet a variety of people on a daily basis and they make my days interesting. I also have a lot of fun learning about new products and services in a very fun industry.
The worst part of my job is managing 14 people who have unique personalities. The stylists I manage are from a creative background and not a business background and the decisions I have to make are not always to their liking.
Job Tips: I would take as many business classes as possible, particularly accounting, marketing, management and finance. These will enable you to successfully manage any small business if necessary. I would also make sure that you make good financial decisions now, since having a good credit score will help you attain financing for your small business. You also need to have good time management, excellent verbal and written communication skills and patience. It is also good to learn how to multi-task.
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