Job Title: Advertising Operations Manager
Type of Company: I work from home for a company in Philadelphia that sells advertising to big auto makers on the internet.
Education: BA, Communications, Boston College certificate, Marketing Management, Harvard University
Previous Experience: I started as an intern for an advertising agency then moved into marketing and promotions promoting credit cards and electronic games to college students. A friend of mine worked for a .com company. Seven years later, I left to work closer to home. Currently, I work from home full-time scheduling ads on hundreds of websites.
Job Tasks: I have a great job. I work at a desk in front of a computer. I am responsible for taking creative input from an advertising agency and putting it into a database. From there I give the creative materials to specific websites and they run it for our clients. Afterwards, I run reports and share the results with my team. It is always nice when the clients renew their contract with us. My communication with peers, managers and clients is a mix of instant messaging, email, and conference calls. Excellent communication and computer skills are critical to my job. Since I work from home I must be available at all times so I carry a Blackberry around with me. This allows me to get out of the house but still be in touch. It is a great work/life balance.
Something that may be a surprise to you is that my company monitors my activity on my computer. My manager can see what websites I have visited or who I have emailed any time she wants. This is a common practice in most internet companies.
Best and Worst Parts of the Job: The best part of my job is working with peers and clients to successfully promote a brand or product to consumers. I enjoy giving feedback on creative and suggesting ways to improve the performance of the campaigns. The worst part of my job is when people on my team or the client do not follow our process. Since I am at the end of the process, I often have to rush to get things done or the campaign would start late, resulting in a loss of money for my company. We have brainstormed ways to improve the process so this is gradually getting better.
Job Tips: My top three pieces of advice are
1.) take a 10 finger typing class. The quicker you can type on the computer the more work you will be able to produce. 2.) be careful what you post on social networks like Facebook. Images and text will some day be open to the public. The first thing employers do these days is type your name into Google to see what appears. 3.) do internships while you are in college in a field that interests you. You will get experience and can start building a network.
Additional Thoughts: What has surprised me the most is you can go a long way in your career by working hard with a smile on your face and having a good attitude. I survived seven layoffs and I was told part of the reason they kept me around was because I helped contribute to a "healthy culture." Companies want people who can shape and grow the culture of companies. If you have a bad attitude you will most likely be first on the list out the door. Good luck.
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