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Career Story: Admission And Marketing Director At A Hospital

Admission And Marketing Director At A Hospital

Job Title: Admission, Marketing Director For Neurorehabilitation Program

Type of Company: A national healthcare company which owns and operates rehabilitation hospitals, sub-acute care facilities and nursing homes.

Education: BA, Sociology, Northeastern University

Previous Experience: While still in college, I worked at a state hospital as an assistant in the social work department. After graduation, I continued in the social service field, working with low-income elderly residents of the local community. But after a while I wanted to make more money and moved to the private sector and began working for a national rehab company in 1988. Twenty years later, though I've changed companies, I remain in the field.

Job Tasks: I currently work for a national healthcare company which is headquartered in Kentucky but has treatment facilities around the country. I'm responsible for the marketing services and for coordinating admissions at a site in Massachusetts.

The programs I'm affiliated with treat people with a variety of neurological impairments: traumatic brain injuries from a car accident, a fall or a football hit, oxygen-deprivation injuries from a drug overdose or a heart attack, or even early-onset dementia from alcohol abuse. When the brain is injured, people are often left debilitated. They may not be able to walk, talk, eat or remember how to behave. The programs I work with help them re-develop the skills they need to function.

I am specifically responsible for marketing our services to hospital social workers and other healthcare professionals. When patients have been referred to us, it's my job to facilitate their admission by checking insurance coverage and making sure that we'll get paid. I also work with the patients' families, briefing them on the services we offer, setting up tours of our facilities and having them sign the admissions documents that we will need to treat their loved ones.

Best and Worst Parts of the Job: The best part of my job is seeing proofs of a family's satisfaction at the care we've tendered. Having a sick relative can of course be very traumatic. And it's especially gratifying when families thank me for the time that I've spent with them, and when they're happy with the services we offer.

The worst part of my job is the pressure to fill beds. We're a healthcare company, but we operate for a profit and the bottom line is important.

Job Tips:
1.) You need to be people-oriented and extremely patient. A social service or healthcare background would be ideal for this kind of job.

2.) But you will also need to have an understanding of the business side of healthcare. As social workers and health professionals, we're trained to help everyone, but this is not always possible in the "for profit/private sector". Some people have a difficult time reconciling themselves to this complicated, harsh reality.

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