dcsimg

Career Story: Advertising Management Supervisor For A Full-Service Ad Agency

Advertising Management Supervisor For A Full-Service Ad Agency

Job Title: Advertising Management Supervisor

Type of Company: I work for a full-service advertising agency that is privately owned. We provide marketing, promotional and advertising services for various companies throughout North America.

Education: BS, Marketing, California State University-San Bernardino

Previous Experience: Just before getting this job, I worked as National Marketing Manager for Fantastic Sams. Prior to that, I worked at various advertising agencies in both northern and southern California.

Job Tasks: My responsibilities are multi-faceted. I strive to build solid relationships with our clients and to be seen as a partner rather than a vendor. I work to thoroughly understand their business and become an extension of their marketing department and help them sort out their marketing objectives and goals. I then take the information I've gleaned and communicate it to our internal creative teams to help them develop ideas that eventually become commercials, print ads and in-store promotions.

On a daily basis I research my clients' business, their competitors and what is happening in their industry so I can recommend strategies to help them grow their businesses. I also strive to strengthen our working relationship and build their trust.

Best and Worst Parts of the Job: The job can be stressful as things do go wrong from time to time. Items aren't delivered when they were supposed to be or you see a typo on a poster that has already shipped to all the stores. At the end of the day, anything that occurs on my client's business is my responsibility, whether it was my mistake or not. Therefore, I also work to coordinate the projects within the agency to ensure successful executions.

The job becomes very rewarding when you look up at your TV and see a commercial that you had a hand in playing during the commercial break in your favorite show. Or when you walk in to one of your client's stores and see promotional materials that you helped create. Priceless!

Job Tips:
1. You should definitely have at least one internship on your resume. Two is better to show you understand what you are getting into.

2. Advertising is a very fast-paced environment. Projects move very quickly, so you need to be able to keep up or you will not be happy.

3. Talk to people in the business and network. In this industry, it is often "who you know" that will help you get a job.

Additional Thoughts: Many people think advertising is one of those glamorous jobs. It is not a conventional office job, with 9 to 5 hours. Days are often long and you have to work weekends now and then. It all depends on the needs of the client. However, the work does have its perks. You will rarely spend all day behind a computer doing the same thing. If you have a creative streak, this job would provide a perfect outlet for that creativity.

Popular Schools offering Marketing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Colorado State University-Global Campus

Colorado State University-Global Campus (CSU-Global) recently received state approval to enroll students with little to no prior college experience. To help ensure student success, the university has created a program especially for these students who plan on starting their college experience for the first time with us.

  • Programs: BS - Marketing
  • Degrees: Bachelor

Abilene Christian University is a national leader in Christian higher education and a place where students, faculty, staff and alumni make a real difference in the world.

  • Programs: Master of Business Administration - Marketing, Master of Business Aministration
  • Degrees: Master

Study online with University of Maryland at College Park.

  • Programs: MBA - Marketing, MBA - General
  • Degrees: Master

Technology changes everything®

You’ve found Ashford University, where school comes to you

  • Programs: BA/Sports and Recreation Management - Marketing, BA/Public Relations and Marketing, MBA - Marketing, more...
  • Degrees: Bachelor, Master

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy.

  • Programs: Internet Marketing, Master of Science (Online)
  • Degrees: Master

Designed with the needs of working adult students in mind, South University, Online Programs is built on the similar curriculum offered at South University's campus locations. As a student at South University, Online Programs you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.

  • Programs: Business Administration - Marketing Specialization (MBA), Business Administration (DBA), Business Administration (BBA), more...
  • Degrees: Master, Doctorate, Bachelor

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., MBA - Building Creativity, more...
  • Degrees: Doctorate, Master, Certificate

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, DBA in Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
  • Degrees: Master, Doctorate, Certificate, Associate

For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals. 

  • Programs: Master of Business Administration, MBA - Marketing, Doctor of Business Administration, DBA, Master in Business Administration - Management
  • Degrees: Master, Doctorate
ABCO Technology
Los Angeles

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.

  • Programs: E-commerce
  • Degrees: Certificate
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

SPEAK TO AN ADVISOR 1.844.285.6104