Job Title: Advertising Management Supervisor
Type of Company: I work for a full-service advertising agency that is privately owned. We provide marketing, promotional and advertising services for various companies throughout North America.
Education: BS, Marketing, California State University-San Bernardino
Previous Experience: Just before getting this job, I worked as National Marketing Manager for Fantastic Sams. Prior to that, I worked at various advertising agencies in both northern and southern California.
Job Tasks: My responsibilities are multi-faceted. I strive to build solid relationships with our clients and to be seen as a partner rather than a vendor. I work to thoroughly understand their business and become an extension of their marketing department and help them sort out their marketing objectives and goals. I then take the information I've gleaned and communicate it to our internal creative teams to help them develop ideas that eventually become commercials, print ads and in-store promotions.
On a daily basis I research my clients' business, their competitors and what is happening in their industry so I can recommend strategies to help them grow their businesses. I also strive to strengthen our working relationship and build their trust.
Best and Worst Parts of the Job: The job can be stressful as things do go wrong from time to time. Items aren't delivered when they were supposed to be or you see a typo on a poster that has already shipped to all the stores. At the end of the day, anything that occurs on my client's business is my responsibility, whether it was my mistake or not. Therefore, I also work to coordinate the projects within the agency to ensure successful executions.
The job becomes very rewarding when you look up at your TV and see a commercial that you had a hand in playing during the commercial break in your favorite show. Or when you walk in to one of your client's stores and see promotional materials that you helped create. Priceless!
1. You should definitely have at least one internship on your resume. Two is better to show you understand what you are getting into.
2. Advertising is a very fast-paced environment. Projects move very quickly, so you need to be able to keep up or you will not be happy.
3. Talk to people in the business and network. In this industry, it is often "who you know" that will help you get a job.
Additional Thoughts: Many people think advertising is one of those glamorous jobs. It is not a conventional office job, with 9 to 5 hours. Days are often long and you have to work weekends now and then. It all depends on the needs of the client. However, the work does have its perks. You will rarely spend all day behind a computer doing the same thing. If you have a creative streak, this job would provide a perfect outlet for that creativity.
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