dcsimg

Career Story: Business Director Of A Book Publishing Company

Business Director Of A Book Publishing Company

Job Title: Business Director Of Book Publishing Company

Type of Company: My company is a not-for-profit book publisher of business books

Education: AB in Anthropology, Harvard; MBA from Columbia Business School

Previous Experience: I was a consultant at Bain then worked as director of corporate analysis for a division of state government

Job Tasks: I analyze all the financials for the company to see where we are spending too much money, where it looks like we aren't spending enough money, and where we are getting our revenues. I do a lot of market analysis - which types of book sellers are the most profitable for us, and which are the least? How can we sell more books to the sellers that are more profitable? Which countries are growing fastest? Can we invest more in these countries to help them grow even faster?

In order to do market analysis I have to put a lot of separate data sets together in a system that I can analyze. I also help other people think through the implications of the market trends that we are seeing.

A typical day would start with a phone meeting with the head of sales and the head of a country we are investing in to review the profit and loss statement projected for the next two years. We would discuss the assumptions about the growth in revenue, and what kind of marketing investment we would need to make in order for that growth to happen. Then I would meet with IT to see what was happening with the inventory report; we need to see how many books we have in inventory and our monthly sales rate to decide whether it is time to reprint. Then I would meet with my manager to discuss the projects that I'm working on and what is coming up that needs to be prioritized.

Best and Worst Parts of the Job: The best part of my job is making fact-based decisions that will improve the business. I like taking a confusing chaotic part of the business and using the data we have to see the trends and patterns that will let us navigate the right path.

The worst part of my job is the nitty gritty accounting part, where we're not looking for important business trends but instead grinding through the minutiae of bean counting.

Job Tips:
1. Take intro courses in economics--it's the foundation of business and helps the world make sense no matter what career you go into.

2. Develop a unique strength in whatever job you are in - something that you can do better/faster than other people, so you become a resource that others depend on

Popular Schools offering Marketing Programs

quickinfoClick the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .

Click the Request Info buttons to request more information from a representative at the school

Matching School Ads

Push Your Creativity To The Next Level

  • Programs: Internet Marketing, Master of Science (Online)
  • Degrees: Master

Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.

  • Programs: Business Administration (BS), Business Administration - New Media Marketing (BS)
  • Degrees: Bachelor
San Joaquin Valley College
Bakersfield, Delano, Fresno, Hanford, Lancaster, Madera, Ontario, Temecula, Visalia

San Joaquin Valley College - A Private Junior College.

  • Programs: Certificate - Business Administration (Management), Degree - Business Administration (Management)
  • Degrees: Certificate, Associate

Saint Mary's University of Minnesota's Online Master's Programs

At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.

  • Programs: Accelerated MBA
  • Degrees: Master
ABCO Technology
Los Angeles

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.

  • Programs: E-commerce
  • Degrees: Certificate
Argosy University
Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (BS) (Online), Business Administration (BS), more...
  • Degrees: Bachelor, Associate

Pursue your education at Ohio Christian University.

  • Programs: Master of Business Administration, Associate of Arts in Business - Agribusiness
  • Degrees: Master, Associate

You can advance your career with a degree from Charter College Online.

  • Programs: Certificate - Business Office Administration
  • Degrees: Certificate
Platt College
Alhambra, Anaheim, Ontario, Riverside

Turn your talents into a career at nationally recognized and accredited Platt College.

  • Programs: Business Management , Medical Administrative Specialist
  • Degrees: Associate

Founded by the Society of Jesus in 1851, Saint Joseph's University (SJU) has been developing the minds and abilities of men and women in a challenging academic environment steeped in the enriching Jesuit tradition of cura personalis (care of the entire person).

  • Programs: MS in Strategic Human Resource Management
  • Degrees: Master
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

Back to Top