Career Story: Director Of Client Services For A Web-Based Software Application Maker

Director Of Client Services For A Web-Based Software Application Maker

Job Title: Director Of Client Service

Type of Company: My company created a proprietary web-based platform that lets marketers create, distribute, track and analyze video landing pages and intelligent digital collateral. All of this can be done without any coding or IT resources.

Education: BA, Political Science and Humanities, Providence College •• MS, Mass Communication, Boston University

Previous Experience: I was director of Web Services for a large insurance company based in Rhode Island and worked before that as Senior Program Manager for a leading global internet company. I have also held a variety of account executive positions at advertising/marketing/public relations agencies.

Job Tasks: I work directly with my company's customers, training them to use the platform and helping them with their web video marketing strategies.

A typical day involves meetings with clients, working with our product team on ways we can improve our platform, keeping abreast of trends in marketing, and in particular web video marketing, and engaging in social networking (using Twitter and Facebook) to help promote my company. I might also help create a web video marketing campaign to promote my company or on behalf of a client. I usually write two to three blog posts a week, helping clients and prospective clients understand our platform. I often need to analyze the performance of a web video marketing campaign by reviewing the metrics available within my platform's report tools. Finally, I am involved in sales meetings with prospective clients, introducing them to our platform and our services.

Best and Worst Parts of the Job: I am working with a cutting-edge technology at a small, entrepreneurial company. This is very satisfying. My job directly benefits the company and I have been a part of creating a brand new entity. I also enjoy working directly with clients on a range of initiatives. Even if the client is upset, I like to be able to find a solution to their problems or questions. Finally, I really enjoy engaging with prospective clients and industry thought leaders through the world of social networking.

Job Tips:
1. Be willing to learn new things. No one is ever an expert and if you pretend you are, you will never learn.

2. Though you will need to work independently, it is really important to share credit where it is due. Don't take all the credit. Your career will be more rewarding if you share praise and success.

3. Be a good listener. You will need to listen to someone in order to solve a problem or help create a marketing strategy.

Additional Thoughts: I'm most surprised that I ended up working in the marketing communications field. When I was in high school and in college, I thought I would attend law school. I didn't decide to pursue a job within the communications field until my senior year in high school. I really enjoy working in communications, especially within technology companies. However, many people view marketing-advertising-interactive technologies as a "glamour" job. There is nothing glamorous about this field. If you decide to work in marketing or in a client services capacity, you will work long hours. You will have to deal with simultaneous projects and requests. But if you like to not follow the same routine every day and if you enjoy being busy, this is a great career path. You work with interesting people on challenging projects and you have a sense of fulfillment. To be successful in marketing, what you study in school is not nearly as important as your varied experiences. Be willing to intern (for free if necessary) to gain experience. Also, while it is important to promote yourself in an interview, do not overstate your skills. Marketing communications professionals do not have the room to overstate their skills. Finally, be willing to take risks. Some of my most rewarding career experiences have been situations where I've been outside my comfort zone.

Popular Schools offering Marketing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

A degree from CTU connects you to what matters most: powerful professional network, real-world professional faculty and innovative technology. Once you earn your degree you hit the ground running.

  • Programs: Bachelor of Science in Business Administration - Business Development, Bachelor of Science in Business Administration - Marketing, Master of Business Administration - Marketing, more...
  • Degrees: Bachelor, Master
  • Programs: BS - Marketing
  • Degrees: Bachelor

Push Your Creativity To The Next Level

  • Programs: Internet Marketing, Master of Science (Online)
  • Degrees: Master
UEI College
Anaheim, Bakersfield, El Monte, Encino, Fresno, Gardena, Huntington Park, Ontario, Riverside, San Marcos, Stockton

At UEI College, we want you to succeed. We’re like a family and we want you to be a part of it.

  • Programs: Business Office Administration (8-Month Diploma Program)
  • Degrees: Diploma

You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.

At AIU, the Serious U, you can get started to get ahead.

  • Programs: MBA - Marketing, Bachelor's (BBA) - Marketing, Bachelor's (BBA) - Management, more...
  • Degrees: Master, Bachelor

See What’s Possible When You Earn a Degree at Florida Tech 100% Online

  • Programs: Associate of Arts in Marketing, Bachelor of Arts in Business Administration/Marketing, MBA Marketing, more...
  • Degrees: Associate, Bachelor, Master
Argosy University
Alameda, Los Angeles, Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (AS) (Online), Business Administration (BS) (Online), more...
  • Degrees: Bachelor, Associate

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., General Business - D.B.A., more...
  • Degrees: Doctorate, Master

Become the leader you know you can be. The Forbes School of Business & TechnologyÒat Ashford University

  • Programs: BA Public Relations and Marketing, BA Sports and Recreation Management - Marketing, MBA - Marketing, more...
  • Degrees: Bachelor, Master

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, Master of Business Administration: Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
  • Degrees: Master, Certificate
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

Back to Top