Job Title: Director Of Marketing
Type of Company: My firm is a construction management company that focuses on commercial interior build-outs within the greater Boston area. We have expanded our focus on green building and renewable energy.
Education: BS Art, Northeastern University
Previous Experience: I worked in internet marketing from 1998 to 2000. Prior to that I worked for a market research firm writing for a trade publication. When I first got out of college I worked in advertising.
Job Tasks: I am involved with all aspects of marketing our firm. I write and produce a monthly newsletter that is sent to our employees and clients in which I highlight projects, events, staff successes and include educational perspective pieces. Twice a year this newsletter focuses on green content--particularly green projects, environmental initiatives, and recycling opportunities. I produce content for our web site including news briefs, project descriptions, photographs. I am involved with planning and executing events, meetings, and tours with clients and partners.
Most recently I oversaw my firm's open house where we had 250 attendees including clients, architects, engineers, and legislators and I was involved with planning of the event and invitees, creation and distribution of our emailed invitation, RSVP lists, menu planning, and event logistics.
I write and distribute media releases, produce submission packages for competitions, produce content for proposal packages. I create and manage corporate identity materials such as our letterhead, business cards, email signatures, etc. I speak to clients to get feedback on our projects and secure testimonials for use in our marketing efforts. I work with photographers or take photographs myself of projects and events. I also work with vendors to contribute content for case studies.
Best and Worst Parts of the Job: I enjoy the variety of tasks I have assigned to me and the opportunity to work with many different company staffers. In any given week I am working with probably 75% off our staff. It can be a struggle to multi-task when there are multiple overlapping deadlines.
1. In my position, you have to be comfortable writing about the industry.
2. Additionally some moderate experience with graphics programs is helpful.
3. You have to be willing to communicate in person or via email or phone with all sorts of people.
Additional Thoughts: If you can, intern in the industry that you think you'd be working in before committing to a full time position.
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .
Click the Request Info buttons to request more information from a representative at the school
Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
The Forbes School of Business® combines the power and flexibility of online learning with high-quality, topical Forbes content.
100% Online & No Standardized Testing
Colorado State University-Global Campus
Colorado State University-Global Campus (CSU-Global) offers career relevant bachelor’s and master’s degree programs for working adults and nontraditional learners.
Discover the Difference a Community of Support Makes in Your Educational Journey. From Application to Graduation, the Support You Need to Achieve Your Goals. 100% Online.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
Earn your graduate degree online with Northcentral University.
Become the leader you know you can be. The Forbes School of Business & TechnologyÒat Ashford University
At Post University, we believe you shouldn’t have to put your life on hold to further your education.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: