Career Story: Director Of Marketing At A Construction Management Company

Director Of Marketing At A Construction Management Company

Job Title: Director Of Marketing

Type of Company: My firm is a construction management company that focuses on commercial interior build-outs within the greater Boston area. We have expanded our focus on green building and renewable energy.

Education: BS Art, Northeastern University

Previous Experience: I worked in internet marketing from 1998 to 2000. Prior to that I worked for a market research firm writing for a trade publication. When I first got out of college I worked in advertising.

Job Tasks: I am involved with all aspects of marketing our firm. I write and produce a monthly newsletter that is sent to our employees and clients in which I highlight projects, events, staff successes and include educational perspective pieces. Twice a year this newsletter focuses on green content--particularly green projects, environmental initiatives, and recycling opportunities. I produce content for our web site including news briefs, project descriptions, photographs. I am involved with planning and executing events, meetings, and tours with clients and partners.

Most recently I oversaw my firm's open house where we had 250 attendees including clients, architects, engineers, and legislators and I was involved with planning of the event and invitees, creation and distribution of our emailed invitation, RSVP lists, menu planning, and event logistics.

I write and distribute media releases, produce submission packages for competitions, produce content for proposal packages. I create and manage corporate identity materials such as our letterhead, business cards, email signatures, etc. I speak to clients to get feedback on our projects and secure testimonials for use in our marketing efforts. I work with photographers or take photographs myself of projects and events. I also work with vendors to contribute content for case studies.

Best and Worst Parts of the Job: I enjoy the variety of tasks I have assigned to me and the opportunity to work with many different company staffers. In any given week I am working with probably 75% off our staff. It can be a struggle to multi-task when there are multiple overlapping deadlines.

Job Tips:
1. In my position, you have to be comfortable writing about the industry.

2. Additionally some moderate experience with graphics programs is helpful.

3. You have to be willing to communicate in person or via email or phone with all sorts of people.

Additional Thoughts: If you can, intern in the industry that you think you'd be working in before committing to a full time position.

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