dcsimg

Career Story: Director Of Marketing For A Search Marketing Firm

Director Of Marketing For A Search Marketing Firm

Job Title: Director Of Marketing

Type of Company: I work for a search engine marketing professional services firm.

Education: BA, Simmons College •• certificate, Clark University Career Institute

Previous Experience: I worked as a marketing coordinator and graphic artist for a publishing company.

Job Tasks: As Director of Marketing, I have one staff member working for me as a marketing specialist who helps with daily marketing tasks.

My responsibilities include design and development of all collateral marketing materials, including the website, press kit, brochure, and client success posters. I direct the corporate advertising work, including development and implementation of a strategic advertising plan for print and on-line media, analysis and selection of optimal ad placements and negotiations with publications regarding publicity. I direct the company's internal brand awareness and ensure consistent branding including business cards, stationary, signage, and office look and feel. I manage multiple aspects of client communication on an as-needed basis, including writing and/or editing elements of client documents, business proposals, presentations, newsletters as well as client case studies.

Best and Worst Parts of the Job: The best part about my job is the company atmosphere, the people and the environment. My company is a fun, interesting and challenging organization that encourages camaraderie and teamwork. Employees are committed to serving clients and each other with honesty, integrity, and respect. This dedication and the enthusiasm of each employee has made the company the leader in our industry and I'm very proud of that.

The worst part about my job is that I'd rather be sitting on a beach in Malibu.

Job Tips: Educate yourself. Go to college and study marketing AND graphic design.

Additional Thoughts: One thing I didn't have when embarking on my career was confidence. If you lack confidence in any way, I strongly recommend taking a confidence-building seminar or workshop. I did, and it changed my life. Plus, step outside of your comfort zone in everyday life to build your confidence. For example, if you are shy, start a conversation with a stranger every day. You can say "I like your shirt" to someone at the convenience store. You can say "would you like this seat?" on the MBTA. It's these little actions that help build your self-esteem, and also help others feel good!

Popular Schools offering Marketing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Colorado State University-Global Campus

Colorado State University-Global Campus (CSU-Global) recently received state approval to enroll students with little to no prior college experience. To help ensure student success, the university has created a program especially for these students who plan on starting their college experience for the first time with us.

  • Programs: BS - Marketing
  • Degrees: Bachelor

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, DBA in Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
  • Degrees: Master, Doctorate, Certificate, Associate

Designed with the needs of working adult students in mind, South University, Online Programs is built on the similar curriculum offered at South University's campus locations. As a student at South University, Online Programs you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.

  • Programs: Business Administration - Marketing Specialization (MBA), Business Administration (BBA), Business Administration (AMBA)
  • Degrees: Master, Bachelor

Technology changes everything®

You’ve found Ashford University, where school comes to you

  • Programs: BA/Sports and Recreation Management - Marketing, BA/Public Relations and Marketing, MBA - Marketing, more...
  • Degrees: Bachelor, Master

Study online with University of Maryland at College Park.

  • Programs: MBA - Marketing, MBA - General
  • Degrees: Master

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., MBA - Building Creativity, more...
  • Degrees: Doctorate, Master, Certificate

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy.

  • Programs: Internet Marketing, Master of Science (Online)
  • Degrees: Master
ABCO Technology
Los Angeles

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.

  • Programs: E-commerce
  • Degrees: Certificate

For over 35 years, Keiser University has provided student-centered, quality career education. Keiser University Online offers degree programs online to prepare students for in-demand professions.

  • Programs: Bachelor of Arts in Business Administration
  • Degrees: Bachelor
San Joaquin Valley College
Bakersfield, Delano, Hanford, Hesperia, Lancaster, Madera, Ontario, Salida, Temecula, Visalia

San Joaquin Valley College - A Private Junior College.

  • Programs: Certificate - Business Administration (Management), Degree - Business Administration (Management)
  • Degrees: Certificate, Associate
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including: