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Career Story: Director Of Marketing For A Search Marketing Firm

Director Of Marketing For A Search Marketing Firm

Job Title: Director Of Marketing

Type of Company: I work for a search engine marketing professional services firm.

Education: BA, Simmons College •• certificate, Clark University Career Institute

Previous Experience: I worked as a marketing coordinator and graphic artist for a publishing company.

Job Tasks: As Director of Marketing, I have one staff member working for me as a marketing specialist who helps with daily marketing tasks.

My responsibilities include design and development of all collateral marketing materials, including the website, press kit, brochure, and client success posters. I direct the corporate advertising work, including development and implementation of a strategic advertising plan for print and on-line media, analysis and selection of optimal ad placements and negotiations with publications regarding publicity. I direct the company's internal brand awareness and ensure consistent branding including business cards, stationary, signage, and office look and feel. I manage multiple aspects of client communication on an as-needed basis, including writing and/or editing elements of client documents, business proposals, presentations, newsletters as well as client case studies.

Best and Worst Parts of the Job: The best part about my job is the company atmosphere, the people and the environment. My company is a fun, interesting and challenging organization that encourages camaraderie and teamwork. Employees are committed to serving clients and each other with honesty, integrity, and respect. This dedication and the enthusiasm of each employee has made the company the leader in our industry and I'm very proud of that.

The worst part about my job is that I'd rather be sitting on a beach in Malibu.

Job Tips: Educate yourself. Go to college and study marketing AND graphic design.

Additional Thoughts: One thing I didn't have when embarking on my career was confidence. If you lack confidence in any way, I strongly recommend taking a confidence-building seminar or workshop. I did, and it changed my life. Plus, step outside of your comfort zone in everyday life to build your confidence. For example, if you are shy, start a conversation with a stranger every day. You can say "I like your shirt" to someone at the convenience store. You can say "would you like this seat?" on the MBTA. It's these little actions that help build your self-esteem, and also help others feel good!

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Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

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