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Career Story: Director Of Marketing For A Trade Organization

Director Of Marketing For A Trade Organization

Job Title: Marketing Director

Type of Company: I work for a non-profit trade association that fosters business aviation and promotes the industry nationally and internationally.

Education: BA, International Relations, University of Virginia

Previous Experience: I've worked in marketing in each of my last three jobs. But before that I was a training officer for a regional bank.

Job Tasks: As the marketing director for the Conventions, Seminars and Forums division of our association, I manage our event-related advertising and anything else that we do to promote those events.

What that typically means is, I work with our designers to develop a logo for the event, along with a design "look." From there, I craft the language that will be used in the print pieces for the events, shaping the ones that will be sent to prospective attendees and those that'll be sent to prospective exhibitors in different ways. From that point on (and often for many months), I work with designers and mail houses to produce and mail material that will bring people in.

I also work with a number of trade and business publications to develop advertising swaps that will serve us in promoting our events, both domestically and internationally.

Finally, since so much marketing is now done online, I work closely with our IT team to develop e-postcards to be sent to prospective exhibitors and attendees, and we collaborate closely to ensure that the web sites for the events are kept up-to-date.

Best and Worst Parts of the Job: The best part of my job is seeing the end result: a successful, well-attended event, thanks (in part) to my efforts.

The worst part of job is the endless deadlines, especially for the production of print pieces.

Job Tips: Learn how to write well. Learn grammar, learn how to spell, and continually work to improve your writing skills.

In whatever you do, be a "team player": step up and help your co-workers whenever you can. They'll do the same for you and the bonds that you forge will lead to real collaboration.

Attention to details is critical, as is time management.

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