dcsimg

Career Story: Director Of Marketing For A Trade Organization

Director Of Marketing For A Trade Organization

Job Title: Marketing Director

Type of Company: I work for a non-profit trade association that fosters business aviation and promotes the industry nationally and internationally.

Education: BA, International Relations, University of Virginia

Previous Experience: I've worked in marketing in each of my last three jobs. But before that I was a training officer for a regional bank.

Job Tasks: As the marketing director for the Conventions, Seminars and Forums division of our association, I manage our event-related advertising and anything else that we do to promote those events.

What that typically means is, I work with our designers to develop a logo for the event, along with a design "look." From there, I craft the language that will be used in the print pieces for the events, shaping the ones that will be sent to prospective attendees and those that'll be sent to prospective exhibitors in different ways. From that point on (and often for many months), I work with designers and mail houses to produce and mail material that will bring people in.

I also work with a number of trade and business publications to develop advertising swaps that will serve us in promoting our events, both domestically and internationally.

Finally, since so much marketing is now done online, I work closely with our IT team to develop e-postcards to be sent to prospective exhibitors and attendees, and we collaborate closely to ensure that the web sites for the events are kept up-to-date.

Best and Worst Parts of the Job: The best part of my job is seeing the end result: a successful, well-attended event, thanks (in part) to my efforts.

The worst part of job is the endless deadlines, especially for the production of print pieces.

Job Tips: Learn how to write well. Learn grammar, learn how to spell, and continually work to improve your writing skills.

In whatever you do, be a "team player": step up and help your co-workers whenever you can. They'll do the same for you and the bonds that you forge will lead to real collaboration.

Attention to details is critical, as is time management.

Popular Schools offering Marketing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Try Your Introductory Course Risk Free

  • Programs: Bachelor of Science in Business Administration, Master of Business Administration in Management, Associate of Arts in Business
  • Degrees: Bachelor, Master, Associate

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, DBA in Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
  • Degrees: Master, Doctorate, Associate

Founded in 1911, Southern Methodist University (SMU) is a nationally ranked private university with seven degree-granting schools.

  • Programs: M.S. in Data Science
  • Degrees: Master

Syracuse University’s School of Information Studies (iSchool) - The Original Information School - is proud of its position as a leader in the field.

  • Programs: MS in Information Management
  • Degrees: Master

Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986.

  • Programs: AA - Digital Marketing
  • Degrees: Associate

See What’s Possible When You Earn a Degree at Florida Tech 100% Online

  • Programs: Associate of Arts in Marketing, Bachelor of Arts in Business Administration/Marketing, MBA Marketing, more...
  • Degrees: Associate, Bachelor, Master

Abilene Christian University is a national leader in Christian higher education and a place where students, faculty, staff and alumni make a real difference in the world.

  • Programs: Master of Business Administration - Marketing, Master of Business Aministration
  • Degrees: Master

You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.

At AIU, the Serious U, you can get started to get ahead.

  • Programs: MBA - Marketing, Bachelor's (BBA) - Marketing, Bachelor's (BBA) - Management, more...
  • Degrees: Master, Bachelor

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., General Business - D.B.A., more...
  • Degrees: Doctorate, Master

Designed with the needs of working adult students in mind, South University, Online Programs is built on the similar curriculum offered at South University's campus locations. As a student at South University, Online Programs you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.

  • Programs: Business Administration - Marketing Specialization (MBA), Business Administration (BBA), Business Administration (DBA), more...
  • Degrees: Master, Bachelor, Doctorate
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

Back to Top
SPEAK TO AN ADVISOR 1.844.285.6104