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Career Story: District Marketing Manager For A Chain Of Convenience Stores

District Marketing Manager For A Chain Of Convenience Stores

Job Title: District Marketer

Type of Company: My company is in the convenience store business, specializing in store-branded dairy products, bread, and beverages.

Education: AS, Business

Previous Experience: I have worked in marketing and sales in the beverage business, the office products business, and the toy business.

Job Tasks: My duties include visiting all sixteen stores in my district at least once a week to check and maintain displays. At the beginning of each week, I set up sample displays in a designated store near the district office so that the individual store managers can view them as part of their weekly managers' meeting. I also spend time in competitor's stores checking prices on national brands to be sure that we are competitively priced for the market. I talk to the managers about any problems they are having, whether it is product- or staff-related. I will fill in at a store if a manager or key employee is ill or on vacation. I train new staff in arranging, stocking and rotating products for the best impulse sales.

Best and Worst Parts of the Job: The best parts of my job include the fact that unlike most people in retail, I have a regular Monday-through-Friday and I can also accommodate personal scheduling issues like my son's baseball games. The company has an excellent profit sharing plan which motivates all of us to do our best to make the company successful.

The worst aspect of my job is the store resets. When we go through a change of seasons, we often have to do an almost complete re-ordering of the products and displays in all our stores within a short time so that we have frisbees and sunglasses out instead of ice scrapers and gloves. It can also be difficult to keep all of the different materials I need for product promotion from creeping into my car and garage, which tends to annoy the wife.

Job Tips: You need to be fast, responsive and flexible when it comes to meeting the needs of your stores. You also need to be able to work independently, and be very reliable. It is important to be able to get along with and listen to diverse groups of people, from customers and store managers of all races and ages to upper management.

Additional Thoughts: Computers are everywhere. No matter what career plan you have, you will need to learn new software programs and procedures. You will never be done learning. The one thing you can count on is that things will change, and you will need to adapt or you will become obsolete. It is also important to deal fairly and honestly with all people, even the ones who strain your patience. Be prepared to be both a teacher and a student throughout your career. Be patient with people and try not to take things personally. If I could change one thing, I would take more computer courses, but keep in mind that they were much less common when I was in school! Back then, only computer science majors used them!

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