Job Title: Internet Marketing Consultant
Type of Company: I own my franchise which is based out of Toronto.
Education: BA, Management Science, Bridgewater State College (Bridgewater, MA)
Previous Experience: I was the Marketing Director of a 186-bed nursing facility, an executive recruiter for Putnam Investments and Advocacy Operations Project Manager for Interex.
Job Tasks: I work with small and medium-sized businesses to improve their presence on the internet by creating new websites, updating old websites, ensuring search engine optimization, and online advertising. I need to be able to communicate well with the client to understand his or her needs and ensure that the graphic artist or developer understands the goals of the project. I also need to manage the project to make sure that it's completed on time and within budget (per the estimate that I created). I have to manage my time and office duties, paying bills and invoicing clients. Since I work for myself I have the freedom of setting my own schedule as long as I accommodate my clients and get the work done, and that's nice.
Best and Worst Parts of the Job: The best part of my job is being able to set my own schedule as well as the creative aspects of designing a site. This includes working with clients to find out how I can help them. Clients can also be a problem if not managed properly.
The worst part of the job is the paperwork that needs to be done so I can get paid. Billing is always a chore for me and I am not the best at keeping up with receipts.
1. Take as many courses as you can to stay ahead of the changes in technology and remain an "expert" to your clients.
2. Network, network, network. The more people you know or meet, the more opportunity there is for you to expand you business.
3. Remember that, as cool as working for yourself seems, it is very difficult to stay focused and complete tasks at hand.
4. Being self-employed means that you don't have benefits or someone else managing your taxes.
Additional Thoughts: At times it is really lonely to not have an office to go to and co-workers to discuss problems with.
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