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Career Story: Local Marketing Manager For A Fast-Food Restaurant Chain

Local Marketing Manager For A Fast-Food Restaurant Chain

Job Title: Marketing Manager

Type of Company: I work for a restaurant chain as local marketing manager to bring in new customers.

Education: BS, SUNY-Plattsburgh •• MSN, Catholic University of America

Previous Experience: I was a nurse for twenty years.

Job Tasks: I now come up with marketing tactics designed to increase sales, promote the brand and build community relations. I also find ways to publish and disseminate changes to our operating procedures so their adoption is both consistent and uniform at all our area restaurants. I help to plan and oversee the design of local print advertising, approving designs, color choice and the placement of our company logo.

Best and Worst Parts of the Job: The best part of my job is working from home.

The worst part is all the last-minute design changes and a failure on occasion to meet deadlines. And the bad economy is no help: when sales are down everyone is frustrated.

Job Tips:
1.) Get your Masters while you're still young. 2.) Invest in a 401(k) or an IRA. 3.) Find a job that you like. 4.) Count your blessings and live within your means. 6.) Maintain your integrity, respect, accountability, perseverance & stewardship (IRAPS).

Additional Thoughts: Document, document, document. Having to depend on verbal directives can be frustrating if there's a misunderstanding later on, so have the boss put his ideas in writing. Develop good conflict resolution skills and try to keep the work world in perspective.

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CSU Global Campus - FTFYF Programs

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ECPI University

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Baker College is proud to be the largest independent college in Michigan with the most focused approach to education and training available. With one of the highest graduate employment rates in the country, our mission is to help our students find meaningful employment.

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Syracuse University’s School of Information Studies (iSchool) - The Original Information School - is proud of its position as a leader in the field.

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Founded in 1911, Southern Methodist University (SMU) is a nationally ranked private university with seven degree-granting schools.

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Study online with University of Maryland at College Park.

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For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals. 

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