dcsimg

Career Story: Managing Partner Of A Virtual Advertising Agency

Managing Partner Of A Virtual Advertising Agency

Job Title: Managing Partner Of An Advertising Agency

Type of Company: My agency provides advertising, direct marketing, and interactive services to companies. Interactive services would include the design and development of websites, banner ads, email marketing, and back end systems.

Education: BA, Theater/Film, UCLA

Previous Experience: I held account service positions at several ad agencies before I started my own firm eight years ago.

Job Tasks: I am the managing partner for a small virtual ad agency. By virtual, I mean that we do not have an office. Everyone works out of their own home office and we are connected by phone and the internet. I have 2 partners with whom I run the agency and we have about 20 people who work for us.

As managing partner, I am responsible for all administrative aspects of running the agency, such as billing and accounting, legal, and new business development. I also supervise the account managers. Account managers meet with the clients, provide feedback to the creative teams, and make sure all jobs run on schedule and on budget. They also develop marketing plans and make recommendations to the clients about what marketing they should do. On some accounts, I am myself the account manager.

For example, a client may tell us he has a $200,000 budget for marketing. I would then develop a plan for how that should be spent, based on their marketing objectives, and come back to them with a plan. Once they approve the plan, I would give the assignments to the creative team to develop the work. The work might include TV, print ads, radio, mail, online advertising, brochures, in-store displays, etc.

Best and Worst Parts of the Job: The best part of my job is that I get to work from home and I manage my own schedule. I am home in the afternoon when my kids come home from school. This flexibility is one of the main reasons I started this company.

The worst part of my job is getting new business. We make presentations to potential clients to get their account. Usually a client will see several agencies and then make a decision. This is called a "pitch". It's very stressful and it's sad if you don't win.

Job Tips:
1. If you want to be on the creative side of advertising, as a writer or art director, you should develop a spec book. This is a book of ads you make up for real products. It shows how creative you are.

2. If you want to be on the account service side of the business, do an internship at one of the big agencies in your town.

3. Take a class at your local Ad Club

Additional Thoughts: For entry-level account service work, the most important personal qualities are to be extremely organized and detail oriented, have a good aptitude for numbers, and have both project management and people management skills.

Popular Schools offering Marketing Programs

quickinfoClick the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .

Click the Request Info buttons to request more information from a representative at the school

Matching School Ads

As a student at South University, Online Programs, you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.

  • Programs: Business Administration - Marketing Specialization (MBA), Business Administration (BBA), Business Administration (DBA), more...
  • Degrees: Master, Bachelor, Doctorate

Abilene Christian University is a national leader in Christian higher education and a place where students, faculty, staff and alumni make a real difference in the world.

  • Programs: Master of Business Administration - Marketing, Master of Business Aministration
  • Degrees: Master

The Forbes School of Business® combines the power and flexibility of online learning with high-quality, topical Forbes content.

  • Programs: MBA - Marketing, BA eMarketing, MBA - Business Economics, more...
  • Degrees: Master, Bachelor
Argosy University
Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (BS) (Online), Business Administration (BS), more...
  • Degrees: Bachelor, Associate

Concordia University, Nebraska offers accredited Master of Education and Master of Science degree programs online to help advance your career and become a transformative leader.

  • Programs: MBA - Master of Business Administration - Marketing, MBA - Master of Business Administration - Risk Management, MBA - Master of Business Administration - Business Intelligence
  • Degrees: Master

Study online with University of Maryland at College Park.

  • Programs: MBA - Marketing, MBA - General
  • Degrees: Master

For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals. 

  • Programs: Master of Business Administration, MBA - Marketing, Master in Business Administration - Management, Doctor of Business Administration, DBA
  • Degrees: Master, Doctorate

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., General Business - D.B.A., more...
  • Degrees: Doctorate, Master

Colorado State University-Global Campus

Colorado State University-Global Campus (CSU-Global) offers career relevant bachelor’s and master’s degree programs for working adults and nontraditional learners.

  • Programs: Bachelors in Marketing
  • Degrees: Bachelor

At Post University, we believe you shouldn’t have to put your life on hold to further your education.

  • Programs: A.S. in Marketing, B.S. in Marketing, Master of Business Administration - Marketing, more...
  • Degrees: Associate, Bachelor, Master
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

Back to Top