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Career Story: Market Intelligence Manager At A Large Semiconductor Company

Market Intelligence Manager At A Large Semiconductor Company

Job Title: Market Intelligence Manager

Education: MS, Computer & Information Science, Dartmouth College •• BS, Business Administration, University of Maine •• BA, Computer Science, University of Maine

Previous Experience: I started as a Software Engineer for the world's second largest computer company, then became a market analyst and consultant for several prominent research firms. I then joined the world's largest semiconductor company as a Market Intelligence Manager, where I have worked for the last decade.

Job Tasks: I work for the world's largest semiconductor company. The firm's leading-edge notebook and desktop computer products range from processors to processor technologies that are designed to work together to deliver a great computing experience - for home, business, and on the go. While my firm is number one, we are not complacent about holding the top spot, and we constantly strive to be the most innovative firm in its industry. While headquartered in the United States, we are truly a global company, with the Asia/Pacific region generating more than half of our revenue.

I am a Market Intelligence Manager in a long range business planning group at my company. I interact with the top market research providers to provide market insight to my company's’ senior executives and managers.

I am also my company's global in-house expert on market research and competitive analysis resource issues covering computers, communications, semiconductors, and systems. The technology topics I cover include ultra mobile devices, netbooks, mobile internet devices, ultra mobile PCs, microprocessors (server, notebook, desktop, embedded), programmable microcomponents, software, WiMAX, wireless communications, communications processing, storage, modular communications, Gigabit Ethernet, optical, Internet video, IPTV. mobile TV, and broadband.

Finally, I consult with my colleagues in locating, interpreting, and applying the right market research resources (reports, analysts, consulting) to achieve company business objectives. By virtue of this role, I am the ultimate inbound customer interface to the market research firms. Often, I connect up colleagues with the correct market research analyst and firm for private analyst interaction. Through years of experience, I am an expert in handicapping the market research firms, including their strengths, weaknesses, and biases.

Best and Worst Parts of the Job: The best part of my job is the variety and intellectual stimulation that it provides. Each day, I interact with dozens of colleagues and market research firms. As I consult with colleagues, the issues and problems I help them solve are real and the results of my work are clearly evident in the decisions made as a result of my work.

The most challenging part of my job is the rigorous and unrelenting pace of competition in the semiconductor industry. However, as a driven company full of high-achievers, we are well-suited to tackle this challenge.

Job Tips:
1. In school, take as many computer science and business courses as possible.

2. Get as much industry job experience as possible in computer technology and market analyst firms.

3. Though tips 1 and 2 might indicate otherwise, develop a broad industry perspective that will enable you to provide informed and practical advice to your colleagues.

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