Job Title: Director Of Market Strategy
Type of Company: We provide health coverage to businesses and individuals.
Education: BS, Engineering from a university in South America MBA, Massachusetts Institute of Technology
Previous Experience: Assistant Brand Manager for global consumer goods company Consultant for a global management consulting firm Managing Consultant for a boutique business modeling firm Director of Market Strategy for a Health Insurance company
Job Tasks: My primary responsibility is to develop long-term business scenarios to help my company anticipate what our industry will look like 5 to 10 years down the road. To do this, I use a variety of tools, many of them based on computer modeling. But it requires me as well to have a thorough understanding of how our business works and especially of the market forces that influence our prosperity. I also have to carefully monitor macro trends in the industry.
Let's say, for example, that we've been exploring the impact of changing our prices over time. If we lower our prices too much, we get a lot of customers very quickly, but we're unable to keep the business afloat because our costs would be too high. At the other extreme, if we price our products too high, our customers will choose the competitors' products instead, and over time this could put us out of business. So we use computer models (basically programs that help us see where our sales are likely to be in the future), to test what the best pricing policies would be to make sure we have a healthy business that can serve as many customers as possible.
Best and Worst Parts of the Job: Best parts: 1. I get to influence the future of the company. 2. I get to work with numbers. 3. I get to work on cutting-edge technology.
The worst parts are all the meetings, the often repetitive nature of the work and the skepticism we encounter when we come up with our predictions.
1. Make sure you take courses on statistics. Statistics (along with probability theory) is one of the most important and least understood sciences.
2. Make sure you have some ability to program. Even if we don't use programming on a day-to-day basis, it is useful to know how programmers think.
3. Make sure you learn about marketing, and concepts such as "the 4 P's" (Product, Price, Place, Promotion) because these are key to understanding how markets work and why people buy products.
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .
Click the Request Info buttons to request more information from a representative at the school
Push Your Creativity To The Next Level
Earn your graduate degree online with Northcentral University.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.
San Joaquin Valley College - A Private Junior College.
Pursue your education at Ohio Christian University.
ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.
Saint Mary's University of Minnesota's Online Master's Programs
At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.
You can advance your career with a degree from Charter College Online.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: