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Career Story: Marketing Director For A Hospital

Marketing Director For A Hospital

Job Title: Director Of Marketing

Type of Company: I work in a teaching hospital in Cambridge, MA.

Education: BA, Theatre Arts, Brandeis University

Previous Experience: I began work in this organization more than ten years ago as a community relations specialist. I was promoted twice within this department and currently hold the title of Director of Marketing.

Job Tasks: I am responsible for all marketing and collateral materials to promote the hospital which include: content management, printing and distribution for a community outreach newsletter which is distributed to over 60,000 people in our communities, a physician directory, which lists all active staff physicians, their credentials, contact information and education, an annual report, which includes current clinical stories, financials and donor listings, and a multi-media partnership, health information multi media campaign promoting the Hospital physicians and services lines. I organize and plan several events for the hospital with combined net proceeds exceeding $750,000 and serve as webmaster for the hospital website, which includes updating information on all service lines, physician profiles, calendar listings and news items.

I don't have a typical day; each one is different with different responsibilities. Today, for instance, I need to proofread and approve a program book for an event coming up in two weeks. I also need to make adjustments to our website, respond to PR inquires regarding topical health information and provide an expert to be interviewed. I will also need to line up physicians to participate in our multimedia campaign and audition several to be selected as our on-camera representative. Tomorrow, I will need to attend a luncheon to accept an award on behalf of the Hospital.

Best and Worst Parts of the Job: The best part of my job is that I am always learning and doing something new. With the advancement of the electronic age and digital media, there are always new and exciting ways to get the word out about your product. From Facebook to Twitter to updating and designing websites, Marketing has become an exciting field to navigate. There really aren't any "worst" parts of this job.

Job Tips: Experience in marketing is always a plus, but expanding your skills to encompass more than just sales and branding is key. Offering technical skills, such as being proficient in Microsoft Office Products and web products such as Twitter and Facebook are essential. Being open to new technologies and strategies to promote your product are what Marketing in today's world is all about.

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