dcsimg

Career Story: Marketing Director For A Hospital

Marketing Director For A Hospital

Job Title: Director Of Marketing

Type of Company: I work in a teaching hospital in Cambridge, MA.

Education: BA, Theatre Arts, Brandeis University

Previous Experience: I began work in this organization more than ten years ago as a community relations specialist. I was promoted twice within this department and currently hold the title of Director of Marketing.

Job Tasks: I am responsible for all marketing and collateral materials to promote the hospital which include: content management, printing and distribution for a community outreach newsletter which is distributed to over 60,000 people in our communities, a physician directory, which lists all active staff physicians, their credentials, contact information and education, an annual report, which includes current clinical stories, financials and donor listings, and a multi-media partnership, health information multi media campaign promoting the Hospital physicians and services lines. I organize and plan several events for the hospital with combined net proceeds exceeding $750,000 and serve as webmaster for the hospital website, which includes updating information on all service lines, physician profiles, calendar listings and news items.

I don't have a typical day; each one is different with different responsibilities. Today, for instance, I need to proofread and approve a program book for an event coming up in two weeks. I also need to make adjustments to our website, respond to PR inquires regarding topical health information and provide an expert to be interviewed. I will also need to line up physicians to participate in our multimedia campaign and audition several to be selected as our on-camera representative. Tomorrow, I will need to attend a luncheon to accept an award on behalf of the Hospital.

Best and Worst Parts of the Job: The best part of my job is that I am always learning and doing something new. With the advancement of the electronic age and digital media, there are always new and exciting ways to get the word out about your product. From Facebook to Twitter to updating and designing websites, Marketing has become an exciting field to navigate. There really aren't any "worst" parts of this job.

Job Tips: Experience in marketing is always a plus, but expanding your skills to encompass more than just sales and branding is key. Offering technical skills, such as being proficient in Microsoft Office Products and web products such as Twitter and Facebook are essential. Being open to new technologies and strategies to promote your product are what Marketing in today's world is all about.

Popular Schools offering Marketing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Study online with University of Maryland at College Park.

  • Programs: MBA - Marketing, MBA - General
  • Degrees: Master

Abilene Christian University is a national leader in Christian higher education and a place where students, faculty, staff and alumni make a real difference in the world.

  • Programs: Master of Business Administration - Marketing, Master of Business Aministration
  • Degrees: Master

Technology changes everything®

You’ve found Ashford University, where school comes to you

  • Programs: BA/Sports and Recreation Management - Marketing, BA/Public Relations and Marketing, MBA - Marketing, more...
  • Degrees: Bachelor, Master

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., MBA - Building Creativity, more...
  • Degrees: Doctorate, Master, Certificate

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, DBA in Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
  • Degrees: Master, Doctorate, Certificate, Associate
California College San Diego
National City, San Diego, San Marcos

The Secret to Getting Ahead is Getting Started

  • Programs: Business Administration (BS), Business Administration - Property Management (BS)
  • Degrees: Bachelor

NU has been educating leaders since 1934 at our campus near Seattle. If you have a dream, we can help make it possible.

  • Programs: MBA
  • Degrees: Master
ABCO Technology
Los Angeles

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.

  • Programs: E-commerce
  • Degrees: Certificate
San Joaquin Valley College
Bakersfield, Delano, Hanford, Hesperia, Lancaster, Madera, Ontario, Salida, Temecula, Visalia

San Joaquin Valley College - A Private Junior College.

  • Programs: Certificate - Business Administration (Management), Degree - Business Administration (Management)
  • Degrees: Certificate, Associate

Iowa Wesleyan University is a transformational learning community whose passion is to educate, empower and inspire students to lead meaningful lives and careers.

  • Programs: Bachelor of Science in Business Administration
  • Degrees: Bachelor
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

SPEAK TO AN ADVISOR 1.844.285.6104