Job Title: Marketing Executive
Type of Company: I work for an international vendor providing technology hardware, software and services to companies around the globe.
Education: BBA, Economics and Finance MBA, Marketing
Previous Experience: I worked for 10 years in finance for a hardware technology company.
Job Tasks: I am responsible for marketing several software product lines. My team creates marketing plans, executes those plans, and measures progress against the plans. I manage a team of people who do things like create and maintain our product web sites, show demos at customer events, create customer collateral like brochures, work with advertising agencies to design marketing campaigns, work with our sales force to help provide them materials with which to brief their customers about our products. We work to identify the right set of customers who we expect will need our products, figure out how best to reach them and create marketing materials to help our sales force sell our products.
Best and Worst Parts of the Job: The best part of the job is working with different people all around the world. Every day I learn more about how people do business in different countries. The worst part of the job is the long hours I sometimes have to work.
Job Tips: Communication skills are critical in marketing. If you are interested in marketing it is important to work on critical thinking and writing.
Teaming with others is critical to a marketing role. Gathering experience working on teams at school and outside activities is very valuable.
Understanding how to manage a budget is important. It is good to practice staying on a budget with your own money, with a club, church group, sports team to understand how to set a target and manage to it.
Additional Thoughts: One surprise as I go through my career is how important tools like presentation graphics, spreadsheets, web conferences and e-meetings are to success. If you have great ideas, are really smart, but can't communicate on slides in a presentation it will hold you back.
Another surprise is that in a global company a second or even third language is a big advantage. The ability to communicate in the local language would be an extremely valuable thing to differentiate yourself from others going for the same job or promotion.
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
A degree from CTU connects you to what matters most: powerful professional network, real-world professional faculty and innovative technology. Once you earn your degree you hit the ground running.
Push Your Creativity To The Next Level
At UEI College, we want you to succeed. We’re like a family and we want you to be a part of it.
You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.
At AIU, the Serious U, you can get started to get ahead.
See What’s Possible When You Earn a Degree at Florida Tech 100% Online
Earn your graduate degree online with Northcentral University.
Become the leader you know you can be. The Forbes School of Business & TechnologyÒat Ashford University
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: