dcsimg

Career Story: Marketing Exec For A Vendor Of Hardware And Software

Marketing Exec For A Vendor Of Hardware And Software

Job Title: Marketing Executive

Type of Company: I work for an international vendor providing technology hardware, software and services to companies around the globe.

Education: BBA, Economics and Finance •• MBA, Marketing

Previous Experience: I worked for 10 years in finance for a hardware technology company.

Job Tasks: I am responsible for marketing several software product lines. My team creates marketing plans, executes those plans, and measures progress against the plans. I manage a team of people who do things like create and maintain our product web sites, show demos at customer events, create customer collateral like brochures, work with advertising agencies to design marketing campaigns, work with our sales force to help provide them materials with which to brief their customers about our products. We work to identify the right set of customers who we expect will need our products, figure out how best to reach them and create marketing materials to help our sales force sell our products.

Best and Worst Parts of the Job: The best part of the job is working with different people all around the world. Every day I learn more about how people do business in different countries. The worst part of the job is the long hours I sometimes have to work.

Job Tips: Communication skills are critical in marketing. If you are interested in marketing it is important to work on critical thinking and writing.

Teaming with others is critical to a marketing role. Gathering experience working on teams at school and outside activities is very valuable.

Understanding how to manage a budget is important. It is good to practice staying on a budget with your own money, with a club, church group, sports team to understand how to set a target and manage to it.

Additional Thoughts: One surprise as I go through my career is how important tools like presentation graphics, spreadsheets, web conferences and e-meetings are to success. If you have great ideas, are really smart, but can't communicate on slides in a presentation it will hold you back.

Another surprise is that in a global company a second or even third language is a big advantage. The ability to communicate in the local language would be an extremely valuable thing to differentiate yourself from others going for the same job or promotion.

Popular Schools offering Marketing Programs

quickinfoClick the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .

Click the Request Info buttons to request more information from a representative at the school

Matching School Ads

CSU Global Campus - Management Information Systems & Business Analytics

  • Programs: Bachelors in Marketing
  • Degrees: Bachelor

Push Your Creativity To The Next Level

  • Programs: Internet Marketing, Master of Science (Online)
  • Degrees: Master

Concordia University, Nebraska offers accredited Master of Education and Master of Science degree programs online to help advance your career and become a transformative leader.

  • Programs: MBA - Master of Business Administration - Marketing, MBA - Master of Business Administration - Risk Management, MBA - Master of Business Administration - Business Intelligence
  • Degrees: Master
Argosy University
Alameda, Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (BS) (Online), Business Administration (BS), more...
  • Degrees: Bachelor, Associate

Become the leader you know you can be. The Forbes School of Business & TechnologyÒat Ashford University

  • Programs: BA Public Relations and Marketing, BA Sports and Recreation Management - Marketing, MBA - Marketing, more...
  • Degrees: Bachelor, Master

See What’s Possible When You Earn a Degree at Florida Tech 100% Online

  • Programs: Associate of Arts in Marketing, Bachelor of Arts in Business Administration/Marketing, MBA Marketing, more...
  • Degrees: Associate, Bachelor, Master

Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986.

  • Programs: AA - Digital Marketing
  • Degrees: Associate

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, Master of Business Administration: Marketing, DBA in Marketing, more...
  • Degrees: Master, Doctorate, Bachelor

MBA@Simmons is the Master of Business Administration program delivered online from Simmons School of Management.

  • Programs: MBA@Simmons
  • Degrees: Master

Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.

  • Programs: Business Administration (BS), Business Administration - New Media Marketing (BS)
  • Degrees: Bachelor
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

Back to Top
SPEAK TO AN ADVISOR 1.844.285.6104