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Career Story: Marketing Exec For A Vendor Of Hardware And Software

Marketing Exec For A Vendor Of Hardware And Software

Job Title: Marketing Executive

Type of Company: I work for an international vendor providing technology hardware, software and services to companies around the globe.

Education: BBA, Economics and Finance •• MBA, Marketing

Previous Experience: I worked for 10 years in finance for a hardware technology company.

Job Tasks: I am responsible for marketing several software product lines. My team creates marketing plans, executes those plans, and measures progress against the plans. I manage a team of people who do things like create and maintain our product web sites, show demos at customer events, create customer collateral like brochures, work with advertising agencies to design marketing campaigns, work with our sales force to help provide them materials with which to brief their customers about our products. We work to identify the right set of customers who we expect will need our products, figure out how best to reach them and create marketing materials to help our sales force sell our products.

Best and Worst Parts of the Job: The best part of the job is working with different people all around the world. Every day I learn more about how people do business in different countries. The worst part of the job is the long hours I sometimes have to work.

Job Tips: Communication skills are critical in marketing. If you are interested in marketing it is important to work on critical thinking and writing.

Teaming with others is critical to a marketing role. Gathering experience working on teams at school and outside activities is very valuable.

Understanding how to manage a budget is important. It is good to practice staying on a budget with your own money, with a club, church group, sports team to understand how to set a target and manage to it.

Additional Thoughts: One surprise as I go through my career is how important tools like presentation graphics, spreadsheets, web conferences and e-meetings are to success. If you have great ideas, are really smart, but can't communicate on slides in a presentation it will hold you back.

Another surprise is that in a global company a second or even third language is a big advantage. The ability to communicate in the local language would be an extremely valuable thing to differentiate yourself from others going for the same job or promotion.

Popular Schools offering Marketing Programs

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CSU Global Campus - FTFYF Programs

  • Programs: BS - Marketing
  • Degrees: Bachelor

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, DBA in Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
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Try Your Introductory Course Risk Free

  • Programs: Bachelor of Science in Business Administration, Master of Business Administration in Management, Associate of Arts in Business
  • Degrees: Bachelor, Master, Associate

ECPI University

  • Programs: Business Administration - Bachelor's
  • Degrees: Bachelor

Baker College is proud to be the largest independent college in Michigan with the most focused approach to education and training available. With one of the highest graduate employment rates in the country, our mission is to help our students find meaningful employment.

  • Programs: Business Administration - Associate, Business Intelligence - MBA (Master's), Business Administration - DBA (Doctorate), more...
  • Degrees: Associate, Master, Doctorate, Bachelor

Syracuse University’s School of Information Studies (iSchool) - The Original Information School - is proud of its position as a leader in the field.

  • Programs: MS in Information Management
  • Degrees: Master

Founded in 1911, Southern Methodist University (SMU) is a nationally ranked private university with seven degree-granting schools.

  • Programs: M.S. in Data Science
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Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., General Business - D.B.A., more...
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For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals. 

  • Programs: Master of Business Administration, MBA - Marketing, Master in Business Administration - Management, Doctor of Business Administration, DBA
  • Degrees: Master, Doctorate
Argosy University
Alameda, Los Angeles, Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (AS) (Online), Business Administration (BS) (Online), more...
  • Degrees: Bachelor, Associate
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