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Career Story: Marketing Exec For A Vendor Of Hardware And Software

Marketing Exec For A Vendor Of Hardware And Software

Job Title: Marketing Executive

Type of Company: I work for an international vendor providing technology hardware, software and services to companies around the globe.

Education: BBA, Economics and Finance •• MBA, Marketing

Previous Experience: I worked for 10 years in finance for a hardware technology company.

Job Tasks: I am responsible for marketing several software product lines. My team creates marketing plans, executes those plans, and measures progress against the plans. I manage a team of people who do things like create and maintain our product web sites, show demos at customer events, create customer collateral like brochures, work with advertising agencies to design marketing campaigns, work with our sales force to help provide them materials with which to brief their customers about our products. We work to identify the right set of customers who we expect will need our products, figure out how best to reach them and create marketing materials to help our sales force sell our products.

Best and Worst Parts of the Job: The best part of the job is working with different people all around the world. Every day I learn more about how people do business in different countries. The worst part of the job is the long hours I sometimes have to work.

Job Tips: Communication skills are critical in marketing. If you are interested in marketing it is important to work on critical thinking and writing.

Teaming with others is critical to a marketing role. Gathering experience working on teams at school and outside activities is very valuable.

Understanding how to manage a budget is important. It is good to practice staying on a budget with your own money, with a club, church group, sports team to understand how to set a target and manage to it.

Additional Thoughts: One surprise as I go through my career is how important tools like presentation graphics, spreadsheets, web conferences and e-meetings are to success. If you have great ideas, are really smart, but can't communicate on slides in a presentation it will hold you back.

Another surprise is that in a global company a second or even third language is a big advantage. The ability to communicate in the local language would be an extremely valuable thing to differentiate yourself from others going for the same job or promotion.

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