Job Title: Marketing Manager
Type of Company: We are a distributor of cable ties and wiring accessories.
Education: BA, Psychology, University of New Hampshire
Previous Experience: I started out in customer service for an outdoor footwear and apparel company. I then moved to a high tech company as a marketing specialist. I now am the marketing manager for a company which my parents started 25 years ago.
Job Tasks: Our company has a very large presence on the Internet, which produces the majority of our leads and new business. We have six websites, each geared toward a different product line. We have one e-commerce website. My primary responsibility is updating and maintaining the information and products that are displayed on the website.
I also create e-mail newsletters for our websites that are sent out to people who've subscribed via email. E-mail marketing allows us to feature new products and promotions and are a great way to stay in touch with the customers. These newsletters require writing creativity as well as the use of images and diagrams to illustrate how our products are best used.
When I'm not updating them, I have to make sure that our websites are "search engine friendly". I work closely with a search marketing firm that has a deep understanding of how search engines like Google and Yahoo! index and rank web pages. I also create direct mail campaigns which consist of letters or postcards featuring a specific product that we are promoting. This form of marketing is more costly and harder to track than online marketing, but we have had luck when focusing on a specific category of leads.
Overall, my job is to make sure our sites are maintained and updated with the products and services our customers want and expect. It's important for me to work closely with our sales force so I know what the customers are asking and looking to buy.
Best and Worst Parts of the Job: The best part of my job is working from home and having a flexible schedule (great for being a mom). I also like the fact that I work for my family's business, as I'm both personally and professionally motivated to do well. My job allows and requires me to be creative. I have had to teach myself web design and graphic design skills.
The part of my job that I dislike the most is not having a lot of direction and input from co-workers. This is mostly the result of not working in the main office. But we are also a small company, so I'm the only marketing person. I like the autonomy and the freedom to be creative, but sometimes wish I was pushed harder (for those days I'm not feeling overly motivated)!
Job Tips: Take advantage of all the different types of marketing classes out there. Online marketing and search marketing are extremely effective forms of marketing these days, so it's important to have these skills in your tool box.
Seek out free resources online such as blogs, forums and webinars. There's a wealth of free and up-to-date information.
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