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Career Story: Marketing Manager For A Distributor Of Wiring Accessories

Marketing Manager For A Distributor Of Wiring Accessories

Job Title: Marketing Manager

Type of Company: We are a distributor of cable ties and wiring accessories.

Education: BA, Psychology, University of New Hampshire

Previous Experience: I started out in customer service for an outdoor footwear and apparel company. I then moved to a high tech company as a marketing specialist. I now am the marketing manager for a company which my parents started 25 years ago.

Job Tasks: Our company has a very large presence on the Internet, which produces the majority of our leads and new business. We have six websites, each geared toward a different product line. We have one e-commerce website. My primary responsibility is updating and maintaining the information and products that are displayed on the website.

I also create e-mail newsletters for our websites that are sent out to people who've subscribed via email. E-mail marketing allows us to feature new products and promotions and are a great way to stay in touch with the customers. These newsletters require writing creativity as well as the use of images and diagrams to illustrate how our products are best used.

When I'm not updating them, I have to make sure that our websites are "search engine friendly". I work closely with a search marketing firm that has a deep understanding of how search engines like Google and Yahoo! index and rank web pages. I also create direct mail campaigns which consist of letters or postcards featuring a specific product that we are promoting. This form of marketing is more costly and harder to track than online marketing, but we have had luck when focusing on a specific category of leads.

Overall, my job is to make sure our sites are maintained and updated with the products and services our customers want and expect. It's important for me to work closely with our sales force so I know what the customers are asking and looking to buy.

Best and Worst Parts of the Job: The best part of my job is working from home and having a flexible schedule (great for being a mom). I also like the fact that I work for my family's business, as I'm both personally and professionally motivated to do well. My job allows and requires me to be creative. I have had to teach myself web design and graphic design skills.

The part of my job that I dislike the most is not having a lot of direction and input from co-workers. This is mostly the result of not working in the main office. But we are also a small company, so I'm the only marketing person. I like the autonomy and the freedom to be creative, but sometimes wish I was pushed harder (for those days I'm not feeling overly motivated)!

Job Tips: Take advantage of all the different types of marketing classes out there. Online marketing and search marketing are extremely effective forms of marketing these days, so it's important to have these skills in your tool box.

Seek out free resources online such as blogs, forums and webinars. There's a wealth of free and up-to-date information.

Seek out a company that makes products or services that excite you.

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Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

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Baker College is proud to be the largest independent college in Michigan with the most focused approach to education and training available. With one of the highest graduate employment rates in the country, our mission is to help our students find meaningful employment.

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Syracuse University’s School of Information Studies (iSchool) - The Original Information School - is proud of its position as a leader in the field.

  • Programs: MS in Information Management
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Founded in 1911, Southern Methodist University (SMU) is a nationally ranked private university with seven degree-granting schools.

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Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986.

  • Programs: AA - Digital Marketing
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See What’s Possible When You Earn a Degree at Florida Tech 100% Online

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You’ve found Ashford University, where school comes to you

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For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals. 

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Argosy University
Alameda, Los Angeles, Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

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Earn your graduate degree online with Northcentral University.

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