Job Title: Marketing Manager
Type of Company: I work for a high-tech company in Massachusetts.
Education: BA, Sociology, Tufts University
Previous Experience: I worked in several internships as well as a marketing leadership program.
Job Tasks: On a typical day I am in charge of marketing a specific program to a target audience, be it customers, partners, or internal company personnel. We describe the program, its benefits, its requirements, and any changes to these items we have recently made. We then create "collateral," which is anything from a brochure to a presentation.
We do this for a variety of programs and create different versions based on each audience’s wants and needs. Marketing for internal business audiences is not very different from what you might see in a Pepsi versus Coke ad (competitive messaging) or a Cover Girl advertisement in your favorite magazine. It is displaying the pros of your business to your target audience based on its needs and wants. Marketing today also covers "viral" marketing using vehicles like Twitter, Facebook, and YouTube. These blogs or videos help companies keep in touch with what matters to its consumers and allows for direct feedback and more consistent contact.
The end goal is to create interest and awareness within a given audience. Programs are meant as incentives to that particular audience and we use a variety of means to get those messages across. A lot of time is spent deciding what words and vehicles to use to best deliver that particular message at that time.
Best and Worst Parts of the Job: One of the best parts of my job is that I am encouraged and allowed to use creative means to deliver a message. I helped develop music videos for YouTube around a certain program and was a part of taping those videos.
What makes the job challenging is that everything you do must work for all parties involved. Approvals must be received for each step in the process and not everyone agrees on the best path to take.
1. Writing and analytical skills, developed through course work, have been essential to my early success.
2. Taking classes in a variety of disciplines taught me how to think and write in a variety of ways.
3. Develop project management skills in whatever area interests you the most. Develop planning, management, and teamwork skills that directly relate to your present work.
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .
Click the Request Info buttons to request more information from a representative at the school
Study online with University of Maryland at College Park.
Abilene Christian University is a national leader in Christian higher education and a place where students, faculty, staff and alumni make a real difference in the world.
As a student at South University, Online Programs, you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.
Why earn your degree at Grand Canyon University? GCU is a regionally accredited university offering graduate and undergraduate degrees in Business, Nursing, Psychology, Education & more. Apply today!
Colorado State University-Global Campus
Colorado State University-Global Campus (CSU-Global) offers career relevant bachelor’s and master’s degree programs for working adults and nontraditional learners.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
The Forbes School of Business® combines the power and flexibility of online learning with high-quality, topical Forbes content.
Earn your graduate degree online with Northcentral University.
For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: