Job Title: Marketing Manager
Type of Company: I work for a high-tech company in Massachusetts.
Education: BA, Sociology, Tufts University
Previous Experience: I worked in several internships as well as a marketing leadership program.
Job Tasks: On a typical day I am in charge of marketing a specific program to a target audience, be it customers, partners, or internal company personnel. We describe the program, its benefits, its requirements, and any changes to these items we have recently made. We then create "collateral," which is anything from a brochure to a presentation.
We do this for a variety of programs and create different versions based on each audience’s wants and needs. Marketing for internal business audiences is not very different from what you might see in a Pepsi versus Coke ad (competitive messaging) or a Cover Girl advertisement in your favorite magazine. It is displaying the pros of your business to your target audience based on its needs and wants. Marketing today also covers "viral" marketing using vehicles like Twitter, Facebook, and YouTube. These blogs or videos help companies keep in touch with what matters to its consumers and allows for direct feedback and more consistent contact.
The end goal is to create interest and awareness within a given audience. Programs are meant as incentives to that particular audience and we use a variety of means to get those messages across. A lot of time is spent deciding what words and vehicles to use to best deliver that particular message at that time.
Best and Worst Parts of the Job: One of the best parts of my job is that I am encouraged and allowed to use creative means to deliver a message. I helped develop music videos for YouTube around a certain program and was a part of taping those videos.
What makes the job challenging is that everything you do must work for all parties involved. Approvals must be received for each step in the process and not everyone agrees on the best path to take.
1. Writing and analytical skills, developed through course work, have been essential to my early success.
2. Taking classes in a variety of disciplines taught me how to think and write in a variety of ways.
3. Develop project management skills in whatever area interests you the most. Develop planning, management, and teamwork skills that directly relate to your present work.
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