Job Title: Marketing Manager
Type of Company: A large computer company.
Education: BS, Management, University of Management
Previous Experience: I worked in public relations, then took a marketing job at a start-up, which led me to open my own marketing business. I was then recruited by a large company, where I still work.
Job Tasks: I am responsible for co-marketing with three of our company's largest business partners. I have a global role and oversee activities for the Americas, Europe and Asia-Pacific. My job is to develop customer demand-generation programs to grow our business with these partners, and also to educate our sales teams on how to sell with these partners. Examples of some of our activities include webinars that educate customers on why my company and our partner have a superior solution to anything else on the market. (My company has hardware, software and services, that complement our partner's business applications. Together, we provide a turn-key solution for the customer, making it easy for them to get results from the solution.) Examples of the sales enablement piece of my job include developing value propositions and positioning statements for these partners, collateral materials, customer references and more. Customer references in particular are important as this is the #1 request of our sales teams. We develop case studies and win stories on why customers have selected my company and our partner in order to move their business forward. Customers in turn use this for credibility and to get that external viewpoint, rather than relying solely on what we're telling them we can do. For types of external customer demand-generation activities, we participate in trade show events, we produce webinars and podcasts, and we do direct marketing activities. We are also starting to do more marketing with Web 2.0 technologies, such as going on Facebook to start users groups associated with particular product areas.
Best and Worst Parts of the Job: The best part of the job is the ability to team with another company to produce something that customers want to buy. We create a new solution, bundle it with services, software and hardware, and deliver something that adds value to their organization.
The worst parts are the internal processes that I have to work through, since I work for a large company and there are many rules to follow.
1. Learn to love marketing. Learn what the new technologies are that are out there, so that you can think in new ways to reach people.
2. Network as much as you can. Go on informational interviews and talk to as many people as you can. People love to talk about their jobs, and this is a good way to explore potential jobs in different kinds of companies.
3. Be nice to everyone. If you stay in one field in your career, you will run into the same people again and again. People will always try to help those they like.
Additional Thoughts: You need to be able to work in an environment where it is fast-paced and always changing. You need to be able to thrive on chaos! The hours can be long but if you love what you do, you will enjoy the time spent.
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