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Career Story: Marketing Manager For A Lobbying Firm

Marketing Manager For A Lobbying Firm

Job Title: Marketing Manager

Type of Company: I work for a trade association that provides legislative and regulatory advocacy on capitol hill, networking & events, business management resources, safety & operations resources, and career development resources.

Education: BA, English •• Certified Teacher, English 5-12

Previous Experience: I worked as a marketing coordinator and associate manager for a telecommunications company in Boston.

Job Tasks: My primary responsibility is the marketing of the association's benefits to existing and prospective members: to boost the number of members who join (and hold onto them after they do), using direct mail, e-mail, print advertising, web advertising, events and telemarketing.

Juggling projects while adhering to deadlines is how I mostly spend my day. But I also conduct market research to get a better feel for the needs of our members and to hone our ideas of how best to serve them. Handling member correspondence is one of several ways I stay in touch with their concerns, and it puts me in a position to act as general liaison throughout their membership term.

Budgetary services are part of my day-to-day duties as well.

Best and Worst Parts of the Job: The best part of the job is the copy writing and editing and talking to member at events.

The worst part of the job is having much of your work go to waste, when a project you've been working on gets canned.

The best part is that it's never boring and you're usually going 100 + mph. The worst part is that you're usually going 100+ miles per hour and you sometimes forget to make a dentist appointment.

Job Tips: Take a business writing class. Understand social media and where and when they're considered appropriate. Make sure you have as much exposure as possible to all forms of marketing (tv/radio/print/web advertising/direct mail/events marketing).

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