Job Title: Marketing Manager
Type of Company: I work for a trade association that provides legislative and regulatory advocacy on capitol hill, networking & events, business management resources, safety & operations resources, and career development resources.
Education: BA, English Certified Teacher, English 5-12
Previous Experience: I worked as a marketing coordinator and associate manager for a telecommunications company in Boston.
Job Tasks: My primary responsibility is the marketing of the association's benefits to existing and prospective members: to boost the number of members who join (and hold onto them after they do), using direct mail, e-mail, print advertising, web advertising, events and telemarketing.
Juggling projects while adhering to deadlines is how I mostly spend my day. But I also conduct market research to get a better feel for the needs of our members and to hone our ideas of how best to serve them. Handling member correspondence is one of several ways I stay in touch with their concerns, and it puts me in a position to act as general liaison throughout their membership term.
Budgetary services are part of my day-to-day duties as well.
Best and Worst Parts of the Job: The best part of the job is the copy writing and editing and talking to member at events.
The worst part of the job is having much of your work go to waste, when a project you've been working on gets canned.
The best part is that it's never boring and you're usually going 100 + mph. The worst part is that you're usually going 100+ miles per hour and you sometimes forget to make a dentist appointment.
Job Tips: Take a business writing class. Understand social media and where and when they're considered appropriate. Make sure you have as much exposure as possible to all forms of marketing (tv/radio/print/web advertising/direct mail/events marketing).
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
Earn your graduate degree online with Northcentral University.
Colorado State University-Global Campus
Colorado State University-Global Campus (CSU-Global) recently received state approval to enroll students with little to no prior college experience. To help ensure student success, the university has created a program especially for these students who plan on starting their college experience for the first time with us.
Technology changes everything®
You’ve found Ashford University, where school comes to you
For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals.
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
Study online with University of Maryland at College Park.
Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy.
ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.
Designed with the needs of working adult students in mind, South University, Online Programs is built on the similar curriculum offered at South University's campus locations. As a student at South University, Online Programs you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.
The Secret to Getting Ahead is Getting Started
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: