Job Title: Marketing Manager
Type of Company: I work for a search engine marketing company. I was working in the Boston, MA office and recently relocated to the Chicago office. I work in client services and we help with the online efforts for fortune 500 companies.
Education: BA, Business, Saint Anselm College (Manchester, NH)
Previous Experience: I started working as a customer service rep for a mutual fund company. After that I worked in IT recruiting for about a year. I then was referred to my current position via an old co-worker at the recruiting company and have been here for the past 3 1/2 years.
Job Tasks: I am responsible for managing a team of five search marketing analysts and specialists. Each of them has about 4-6 clients for whom they manage search engine marketing campaigns. Their day-to-day business and mine consists of meeting to discuss the campaigns we are running as well as calls to the clients themselves.
It is vitally important that the team understand the client's marketing goals and work with the client to meet them. We visit our clients about 1-4 times a year, but most of our communication is done via email and phone.
We work on both paid and natural search campaigns and tailor them to work with the major search engines -- Google, Yahoo! and MSN. We have to communicate with the reps from those agencies often as well. The internet marketing agency is one that changes frequently so it is important to keep up with industry news and developments.
As a manager I am responsible for making sure that the team is getting its work done on time, and that our clients are happy with what we're giving them. I also train new team members and help them to get ahead with their careers. Time management is really important in this position as there are many projects occurring simultaneously and lots of responsibilities to juggle.
Best and Worst Parts of the Job: The best part of the job is the business itself. There are always new things happening within the search marketing world and new products to look into. Also, the people at my company are great to work with. It is a very collaborative environment in which everyone works together really well.
The hardest parts of the job are the tight deadlines that clients often put in place. They sometimes demand things within a short period of time and the job can often mean long hours.
Job Tips: Internships are a great way to get your foot in the door at an agency. Agencies will often show you the ropes and teach you the industry first and then you can always move into a company and work for their marketing department.
Research the companies you are interviewing with. Make sure you know what they are doing and recent press around the company. Also, make sure to research the industry and the latest news within it before interviews.
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
You've found Ashford University, where school comes to you. Earn your bachelor's or master's degree online.
Colorado State University-Global Campus
Colorado State University-Global Campus (CSU-Global) recently received state approval to enroll students with little to no prior college experience. To help ensure student success, the university has created a program especially for these students who plan on starting their college experience for the first time with us.
Study online with University of Maryland at College Park.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.
At AIU, the Serious U, you can get started to get ahead.
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
Try Your Introductory Course Risk Free
Founded in 1872, Maryville University is a four-year, private university located in west St. Louis County.
ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: