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Career Story: Marketing Manager For An Internet Search Optimization Company

Marketing Manager For An Internet Search Optimization Company

Job Title: Marketing Manager

Type of Company: I work for a search engine marketing company. I was working in the Boston, MA office and recently relocated to the Chicago office. I work in client services and we help with the online efforts for fortune 500 companies.

Education: BA, Business, Saint Anselm College (Manchester, NH)

Previous Experience: I started working as a customer service rep for a mutual fund company. After that I worked in IT recruiting for about a year. I then was referred to my current position via an old co-worker at the recruiting company and have been here for the past 3 1/2 years.

Job Tasks: I am responsible for managing a team of five search marketing analysts and specialists. Each of them has about 4-6 clients for whom they manage search engine marketing campaigns. Their day-to-day business and mine consists of meeting to discuss the campaigns we are running as well as calls to the clients themselves.

It is vitally important that the team understand the client's marketing goals and work with the client to meet them. We visit our clients about 1-4 times a year, but most of our communication is done via email and phone.

We work on both paid and natural search campaigns and tailor them to work with the major search engines -- Google, Yahoo! and MSN. We have to communicate with the reps from those agencies often as well. The internet marketing agency is one that changes frequently so it is important to keep up with industry news and developments.

As a manager I am responsible for making sure that the team is getting its work done on time, and that our clients are happy with what we're giving them. I also train new team members and help them to get ahead with their careers. Time management is really important in this position as there are many projects occurring simultaneously and lots of responsibilities to juggle.

Best and Worst Parts of the Job: The best part of the job is the business itself. There are always new things happening within the search marketing world and new products to look into. Also, the people at my company are great to work with. It is a very collaborative environment in which everyone works together really well.

The hardest parts of the job are the tight deadlines that clients often put in place. They sometimes demand things within a short period of time and the job can often mean long hours.

Job Tips: Internships are a great way to get your foot in the door at an agency. Agencies will often show you the ropes and teach you the industry first and then you can always move into a company and work for their marketing department.

Research the companies you are interviewing with. Make sure you know what they are doing and recent press around the company. Also, make sure to research the industry and the latest news within it before interviews.

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