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Career Story: Marketing Specialist For A Sports Complex

Marketing Specialist For A Sports Complex

Job Title: Marketing Specialist

Type of Company: I work for an ice and sportsplex, promoting various recreational activities, sports, and corporate events.

Education: MA, Mass Communication, University of Florida •• BA, Telecommunication, University of Florida

Previous Experience: I have worked full-time as the marketing director for a zoo, I have worked in operations and communications for an arts organization, and I have been a freelance marketing and production coordinator for various projects, including a national PBS series, a local PBS pilot. And I was once the campaign manager for a local political candidate.

Job Tasks: As the marketing specialist for my company I am responsible for deciding what programs are most important to market and how best to market them. We are a small organization staff-wise and financially, so I have to be very creative in how I go about ding my job. I am responsible for overseeing an outside graphic artist and two interns in my efforts.

In a typical day I may sit down with the general manager and discuss a plan -- how to partner with local schools, for example, to get information on classes out to elementary students. I then create an offer package including what I am willing to supply the school: tickets to skate and certificates for classes in exchange for distribution of material. I then ask my intern to create a list of schools and begin calling on our organization's behalf.

Once we've drawn up a list of participants, I re-contact the schools with a formal contract. The final part of this project would be to keep up with the schools on a quarterly basis with materials and communication, through visits, phone calls, and e-mails.

In addition to projects like this one, I take out ads as necessary. This includes as small amount of magazine print monthly, and television and radio spots two to three times a year.

Best and Worst Parts of the Job: The best part of the job is getting to create the various programs we try to use to promote the facility: programs like connecting with schools, reaching out to the corporate sector and working on special events. In addition, I love to collaborate on the creation of our collateral material.

The worst part of the job is trying to manage all of the programs within the time constraints I have. Because our staff is so small, much of the selling of these programs falls to me, and it is not a task I particularly like.

Job Tips: My first tip to anyone who wants to go into marketing and communications work is to go to a school that offers a solid education in the field. Good professors and programs that provide the ability to produce projects will give you a feel for the job and work samples to show to potential employers. Next, do internships; many don't pay, but the work experience and work samples are key. Finally, look for a mentor who can help you in your first job situation. Someone with experience can provide some excellent advice for navigating the workplace and the job field.

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