Job Title: Marketing Specialist
Type of Company: I work for an ice and sportsplex, promoting various recreational activities, sports, and corporate events.
Education: MA, Mass Communication, University of Florida BA, Telecommunication, University of Florida
Previous Experience: I have worked full-time as the marketing director for a zoo, I have worked in operations and communications for an arts organization, and I have been a freelance marketing and production coordinator for various projects, including a national PBS series, a local PBS pilot. And I was once the campaign manager for a local political candidate.
Job Tasks: As the marketing specialist for my company I am responsible for deciding what programs are most important to market and how best to market them. We are a small organization staff-wise and financially, so I have to be very creative in how I go about ding my job. I am responsible for overseeing an outside graphic artist and two interns in my efforts.
In a typical day I may sit down with the general manager and discuss a plan -- how to partner with local schools, for example, to get information on classes out to elementary students. I then create an offer package including what I am willing to supply the school: tickets to skate and certificates for classes in exchange for distribution of material. I then ask my intern to create a list of schools and begin calling on our organization's behalf.
Once we've drawn up a list of participants, I re-contact the schools with a formal contract. The final part of this project would be to keep up with the schools on a quarterly basis with materials and communication, through visits, phone calls, and e-mails.
In addition to projects like this one, I take out ads as necessary. This includes as small amount of magazine print monthly, and television and radio spots two to three times a year.
Best and Worst Parts of the Job: The best part of the job is getting to create the various programs we try to use to promote the facility: programs like connecting with schools, reaching out to the corporate sector and working on special events. In addition, I love to collaborate on the creation of our collateral material.
The worst part of the job is trying to manage all of the programs within the time constraints I have. Because our staff is so small, much of the selling of these programs falls to me, and it is not a task I particularly like.
Job Tips: My first tip to anyone who wants to go into marketing and communications work is to go to a school that offers a solid education in the field. Good professors and programs that provide the ability to produce projects will give you a feel for the job and work samples to show to potential employers. Next, do internships; many don't pay, but the work experience and work samples are key. Finally, look for a mentor who can help you in your first job situation. Someone with experience can provide some excellent advice for navigating the workplace and the job field.
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
Push Your Creativity To The Next Level
See What’s Possible When You Earn a Degree at Florida Tech 100% Online
Earn your graduate degree online with Northcentral University.
For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
Colorado State University-Global Campus
Colorado State University-Global Campus (CSU-Global) recently received state approval to enroll students with little to no prior college experience. To help ensure student success, the university has created a program especially for these students who plan on starting their college experience for the first time with us.
ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.
Baker College is proud to be the largest independent college in Michigan with the most focused approach to education and training available. With one of the highest graduate employment rates in the country, our mission is to help our students find meaningful employment.
Earn your Master's degree online from Norwich University.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: