Job Title: Marketing Specialist
Type of Company: My company is a not-for-profit health insurance company.
Education: High School Diploma
Previous Experience: I started as a sales assistant at a health insurance company, worked my way up to account associate and learned marketing by working closely with the marketing manager
Job Tasks: I create direct mail and pre-sale collateral pieces which include enrollment forms, letters, summary of benefit books and tip cards that are mailed to prospects age 65 and over to get them to come to a free seminar to learn about and enroll in health insurance when they're eligible for Medicare. I write, edit and design brochures, and oversee the relationship with vendors we use. The product I work on is a federally-subsidized plan, so I work with the federal government regulations to ensure marketing compliance. I create newspaper ad's to invite prospects to seminars to learn about healthcare, create flyers and brochures to educate prospects about Medicare and Medicare health plans. I oversee the department budget and prepare invoices for payment, set up telephone lines for each marketing campaign, write sales presentations and telephone scripts for the call center. I also work with the database team to buy lists of potential prospects that fit the profile of our intended audience and ensure that the database is current and in compliance with the "do not call" list and other state mandates that apply. I also do a closed loop analysis and return-on-investment for each of my campaigns. This shows which campaign performed the best and which piece brought in the most members during an open enrollment period. I have also worked out in the sales field with the reps to listen to comments on the materials provided to them at the meetings. Focus groups are another thing we do to find out exactly what the population we are targeting is looking for in the product. These are very informative.
Best and Worst Parts of the Job: The best part of my job is being creative and having a sense of accomplishment. Also, each piece has a start and a finish. I also love the fact that I can put something that is hard to understand into simple terms and that then relieves the fears that some senior citizens have about health insurance.
The worst part of the job is getting approval for each piece from the federal government for marketing compliance. They allow 45 days to review each piece and it is not a quick turnaround.
1. Pay attention to grammar in school and get a college education. I have had to struggle to get where I am, learning it on my own. If I could do it all over again I would get a marketing degree.
2. Learn everything thing you can about your target audience and the product you are promoting. You should also support the product you are promoting. If you don't love it, it shows in your work.
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .
Click the Request Info buttons to request more information from a representative at the school
CSU Global Campus - Project Management
Push Your Creativity To The Next Level
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.
San Joaquin Valley College - A Private Junior College.
Pursue your education at Ohio Christian University.
You can advance your career with a degree from Charter College Online.
The Secret to Getting Ahead is Getting Started
What They’re Known For
Founded in 1946 and located in the heart of central New York, Utica College is a regionally accredited, independent, private institution that features many of the advantages of a large university — such as undergraduate and graduate degree options, excellent academics, and outstanding faculty — with the intimacy and high degree of personal attention more closely associated with smaller private institutions.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: