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Job Title: PR And Marketing Manager
Type of Company: My company is a leading supplier of semiconductors for signal processing applications.
Education: BA, Journalism, Northeastern University •• MBA, Bentley University (Waltham, MA)
Previous Experience: I worked as special events and PR manager for the City of Boston where I organized large-scale events like concerts and educational programs. I then moved into high tech PR and worked for a variety of startups doing investor relations and international public relations before working for a large, S&P semiconductor company
Job Tasks: I develop public relations and marketing communications plans to promote my company and its products. To develop these plans I work with company management to study the company's business objectives and technology and how these fit into the market. A typical plan will consist of a public relations campaign (press release, worldwide press tour), a website, blogs, Twitter, Facebook, print, online and broadcast advertisements, trade shows and brochures.
I work with a variety of PR and advertising agencies and tailor marketing programs for different markets worldwide. This requires ongoing communication with staff in Europe, Asia and Latin America and presupposes an understanding of various cultures. We have to come up with advertising for each region that ties into its regional culture, and the imagery, artwork and film footage we use have to show people from the area.
I work with management and the sales department to write and develop press releases relating to new product launches, company initiatives, etc. and maintain close ties to the press in order to set up interviews for newspaper coverage, online coverage and press coverage on TV and radio. I also conduct market research in order to help formulate promotional plans as well as to measure the success of our promotional programs.
Best and Worst Parts of the Job: The best part of the job is the variety of work and its international scope. The worst part is watching budgets get cut and programs get scaled back. The fact that you need to be creative in order to get a promotion is also an ongoing challenge, but it's one of the good things about the job as well one of the bad.
Job Tips: Consider studying a foreign language, perhaps Chinese, as that is where a lot of the growth is coming from.
Familiarize yourself with the web and social media outlets, i.e. Twitter, Facebook, etc.
Do some internships or volunteering to gain some experience.
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