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Career Story: Product Marketing Director For A Loyalty Marketing Company

Product Marketing Director For A Loyalty Marketing Company

Job Title: Product Marketing Director

Type of Company: I work for a loyalty marketing company that helps people save money for future college education expenses (their own, their children or friends/family) or to pay of their existing student loans. The company has established a network of partners (online and in-store retailers, services companies) that contribution percent of your purchase back into your account (like rebates).

Education: BA in International Relations, Master in Piano Performance

Previous Experience: I have been at my current employer for over 9 years. I joined the company because of my prior Market Research experience that was important for building a new business like the one I work for. I gradually moved into Product Management, Analytics and Product Marketing. All jobs relate to strong analytics background - prior and current job.

Job Tasks: My primary responsibility is to help our members to get the most out of the company's service and save money in order to pay for college education. It's free money - a percentage of your spend with partners goes back into your account - from a few cents to $3,000. But with over 700 partners, it can be confusing - who are they and how do I save?.

For example, I can save with gap.com but not in the store. I try to explain to them how it works, and help them with tips to get the most out of it through marketing. We creates emails, postcards, magazines and use a web site to communicate. The key thing is to make the message as clear as possible and as personal as possible - relate to members' own experiences, use information that we know about them to help them use the service well. That can be a challenging process with creative department on images and language, a legal department for compliance and an execution team to get email sent. Planning, punctuality, respect, good working relationships are key.

Best and Worst Parts of the Job: The best parts are (1) the talented, motivated people that I work with; (2) the mission of the company to help save money for college; (3) success of my marketing campaigns (4) appreciation that we have back from our members.

The worst parts are inefficient processes that we have that slow everything down - it's hard to move fast because of technology limits or other resource constraints.

Job Tips: Marketing is exciting and challenging. My advice would be to watch closely what you get in the mail or email. What catches your attention - is it the subject line, an image, information that's personal to you? Conferences and free sites (www.wisemarketer.com, shop.org) are good resources for best marketing practices.

Be very analytical - marketing is not just pictures - set goals and measure success.

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You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.

At AIU, the Serious U, you can get started to get ahead.

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Argosy University
Alameda, Los Angeles, Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

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About Boise State University

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