dcsimg

Career Story: Product Marketing Manager For A Biotech Company

Product Marketing Manager For A Biotech Company

Job Title: Product Marketing Manager

Type of Company: I work for a biotech company that provides personalized and predictive testing in the oncology realm.

Education: BA, Biology, University of St. Thomas (St. Paul, MN) •• MS, Medical Genetics, University of Cincinnati •• Board Certification, Genetic Counseling

Previous Experience: I worked as a prenatal genetic counselor at a high-risk perinatal center for 4 years, but for most of the last decade I have worked at a biotech company, first as a sales account executive, then as a manager in the Medical Affairs department and now in Marketing.

Job Tasks: I am responsible for maximizing the payment we get from insurance companies for our tests. I look for ways to work with the insurance companies to promote our services as well as develop ways to measure how successful we are. I also put together goals for the company and figure out how to achieve them. For new tests that we develop, I research how much we are going to charge for the test as well as put together the information the insurance company will use to determine if they will pay for the test or not.

Best and Worst Parts of the Job: The best part of my job is that I have a lot of freedom to try new things. This is also sometimes the worst part of the job because there is no path for me to follow. I am always trying to figure things out from the beginning. I like thinking about the "big picture" and figuring out how all of the pieces fit together. I also like collaborating with several different departments within the company. One of my responsibilities is reviewing the contracts we sign and I don't really like doing this as it is very dry and not creative.

Job Tips: You will need to work well independently as well as within a team. Try to think "outside the box" on ways to solve problems. Learn good negotiation skills. It isn't about winning or losing, it is about finding common ground. It has been very useful for me to have a science background and have spent time as a clinician. While I no longer see patients, it allows me to understand the importance of the testing that we do and how it affects the medical management of individuals.

Additional Thoughts: I never thought that this would be the career I was pursuing when I went to college or graduate school. However, I was very open to new experiences and knew that I liked to be "the first" in whatever role I was pursuing. Therefore, I have routinely defined each job that I have taken.

Popular Schools offering Marketing Programs

quickinfoClick the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .

Click the Request Info buttons to request more information from a representative at the school

Matching School Ads

Push Your Creativity To The Next Level

  • Programs: Internet Marketing, Master of Science (Online)
  • Degrees: Master

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., General Business - D.B.A., more...
  • Degrees: Doctorate, Master
Argosy University
Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (BS) (Online), Business Administration (BS), more...
  • Degrees: Bachelor, Associate

Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.

  • Programs: Business Administration (BS), Business Administration - New Media Marketing (BS)
  • Degrees: Bachelor
San Joaquin Valley College
Bakersfield, Delano, Fresno, Hanford, Lancaster, Madera, Ontario, Temecula, Visalia

San Joaquin Valley College - A Private Junior College.

  • Programs: Certificate - Business Administration (Management), Degree - Business Administration (Management)
  • Degrees: Certificate, Associate

Saint Mary's University of Minnesota's Online Master's Programs

At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.

  • Programs: Accelerated MBA
  • Degrees: Master

You can advance your career with a degree from Charter College Online.

  • Programs: Certificate - Business Office Administration
  • Degrees: Certificate
ABCO Technology
Los Angeles

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.

  • Programs: E-commerce
  • Degrees: Certificate

Pursue your education at Ohio Christian University.

  • Programs: Master of Business Administration
  • Degrees: Master
  • Programs: Online Master of Business Administration
  • Degrees: Master
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

Back to Top
SPEAK TO AN ADVISOR 1.844.285.6104