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Career Story: Product Marketing Manager For A Biotech Company

Product Marketing Manager For A Biotech Company

Job Title: Product Marketing Manager

Type of Company: I work for a biotech company that provides personalized and predictive testing in the oncology realm.

Education: BA, Biology, University of St. Thomas (St. Paul, MN) •• MS, Medical Genetics, University of Cincinnati •• Board Certification, Genetic Counseling

Previous Experience: I worked as a prenatal genetic counselor at a high-risk perinatal center for 4 years, but for most of the last decade I have worked at a biotech company, first as a sales account executive, then as a manager in the Medical Affairs department and now in Marketing.

Job Tasks: I am responsible for maximizing the payment we get from insurance companies for our tests. I look for ways to work with the insurance companies to promote our services as well as develop ways to measure how successful we are. I also put together goals for the company and figure out how to achieve them. For new tests that we develop, I research how much we are going to charge for the test as well as put together the information the insurance company will use to determine if they will pay for the test or not.

Best and Worst Parts of the Job: The best part of my job is that I have a lot of freedom to try new things. This is also sometimes the worst part of the job because there is no path for me to follow. I am always trying to figure things out from the beginning. I like thinking about the "big picture" and figuring out how all of the pieces fit together. I also like collaborating with several different departments within the company. One of my responsibilities is reviewing the contracts we sign and I don't really like doing this as it is very dry and not creative.

Job Tips: You will need to work well independently as well as within a team. Try to think "outside the box" on ways to solve problems. Learn good negotiation skills. It isn't about winning or losing, it is about finding common ground. It has been very useful for me to have a science background and have spent time as a clinician. While I no longer see patients, it allows me to understand the importance of the testing that we do and how it affects the medical management of individuals.

Additional Thoughts: I never thought that this would be the career I was pursuing when I went to college or graduate school. However, I was very open to new experiences and knew that I liked to be "the first" in whatever role I was pursuing. Therefore, I have routinely defined each job that I have taken.

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