Job Title: Product Marketing Manager
Type of Company: I work for a biotech company that provides personalized and predictive testing in the oncology realm.
Education: BA, Biology, University of St. Thomas (St. Paul, MN) MS, Medical Genetics, University of Cincinnati Board Certification, Genetic Counseling
Previous Experience: I worked as a prenatal genetic counselor at a high-risk perinatal center for 4 years, but for most of the last decade I have worked at a biotech company, first as a sales account executive, then as a manager in the Medical Affairs department and now in Marketing.
Job Tasks: I am responsible for maximizing the payment we get from insurance companies for our tests. I look for ways to work with the insurance companies to promote our services as well as develop ways to measure how successful we are. I also put together goals for the company and figure out how to achieve them. For new tests that we develop, I research how much we are going to charge for the test as well as put together the information the insurance company will use to determine if they will pay for the test or not.
Best and Worst Parts of the Job: The best part of my job is that I have a lot of freedom to try new things. This is also sometimes the worst part of the job because there is no path for me to follow. I am always trying to figure things out from the beginning. I like thinking about the "big picture" and figuring out how all of the pieces fit together. I also like collaborating with several different departments within the company. One of my responsibilities is reviewing the contracts we sign and I don't really like doing this as it is very dry and not creative.
Job Tips: You will need to work well independently as well as within a team. Try to think "outside the box" on ways to solve problems. Learn good negotiation skills. It isn't about winning or losing, it is about finding common ground. It has been very useful for me to have a science background and have spent time as a clinician. While I no longer see patients, it allows me to understand the importance of the testing that we do and how it affects the medical management of individuals.
Additional Thoughts: I never thought that this would be the career I was pursuing when I went to college or graduate school. However, I was very open to new experiences and knew that I liked to be "the first" in whatever role I was pursuing. Therefore, I have routinely defined each job that I have taken.
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .
Click the Request Info buttons to request more information from a representative at the school
Push Your Creativity To The Next Level
Earn your graduate degree online with Northcentral University.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.
San Joaquin Valley College - A Private Junior College.
Saint Mary's University of Minnesota's Online Master's Programs
At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.
You can advance your career with a degree from Charter College Online.
ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.
Pursue your education at Ohio Christian University.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: