Career Story: Product Marketing Manager For A Machine Tool Manufacturer

Product Marketing Manager For A Machine Tool Manufacturer

Job Title: Product Marketing Manager

Type of Company: My company manufactures industrial cutting tools for use in residential, commercial and industrial construction. We are a B2B organization selling our products to retailers and distributors that resell to professional contractors.

Education: BS, Marketing & Advertising, Syracuse University

Previous Experience: I started as a Field Marketing representative for Newell Rubbermaid calling on Wal-Mart stores in New England. I then accepted a job as regional manager of a similar team with responsibility for 5 states, 7 reps and 2 RVPs from Wal-Mart. I started working for my current company as an Associate Product Manager responsible for new product development in the Hand Tool division and have since been promoted.

Job Tasks: As a Product Manager I am responsible for both the day-to-day marketing and the long-term planning for a group of products. I talk to consumers about what they want improved in a product, present their feedback to senior leadership and get approval to begin a project. I then work closely with engineers, designers, researchers and suppliers to develop a product that meets the customer's needs. Once it's ready, I coordinate the advertising, pricing, selling materials and packaging for the product. I also forecast how much we will sell and in which countries. I work with advertising agencies to place the ads and event marketing to promote the product and manage the supply chain to make sure we have enough to sell.

Best and Worst Parts of the Job: The best part of my job is the satisfaction of bringing a product from concept to reality. It can take more than 2 years before a product is ready, but once it is, and is selling well, it's a very proud moment. Hearing others give your product accolades is the best!

The worst part of the job is that many of the people that I work with every day, who are integral to the process of making a product succeed, do not report to me directly. So I have to find ways to motivate, encourage and hold them accountable without having direct management responsibility.

Job Tips: While in school, take as many internships as you can fit into your schedule. Even if it's not the ideal career path, real world experience beats classroom group projects and gives you something to talk about during a job interview.

Take a leadership role in whatever activities you participate in. Run for sorority president or coordinator of a charity. This experience will help you learn how to lead and manage others.

Be open to new roles, projects and even geographic locations. Your willingness to go outside your comfort zone for an organization will pay off later on.

Additional Thoughts: While I don't enjoy sales or cold-calling, sales experience can be very valuable when you're trying to get into marketing. It builds presentation skills, time management and shows that you know how to manage relationships and handle rejection.

Popular Schools offering Marketing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

You've found Ashford University, where school comes to you. Earn your bachelor's or master's degree online.

  • Programs: BA/Sports and Recreation Management - Marketing, BA/Public Relations and Marketing, MBA - Marketing, more...
  • Degrees: Bachelor, Master

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, DBA in Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
  • Degrees: Master, Doctorate, Certificate, Associate

Study online with University of Maryland at College Park.

  • Programs: MBA - Marketing, MBA - General
  • Degrees: Master

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., MBA - Building Creativity, more...
  • Degrees: Doctorate, Master, Certificate

Designed with the needs of working adult students in mind, South University, Online Programs is built on the similar curriculum offered at South University's campus locations. As a student at South University, Online Programs you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.

  • Programs: Business Administration - Marketing Specialization (MBA), Business Administration (BBA), Business Administration (AMBA)
  • Degrees: Master, Bachelor
ABCO Technology
Los Angeles

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.

  • Programs: E-commerce
  • Degrees: Certificate

Earn your Master's degree online from Norwich University.

  • Programs: Master of Business Administration Online
  • Degrees: Master
San Joaquin Valley College
Bakersfield, Delano, Hanford, Hesperia, Lancaster, Madera, Ontario, Salida, Temecula, Visalia

San Joaquin Valley College - A Private Junior College.

  • Programs: Certificate - Business Administration (Management), Degree - Business Administration (Management)
  • Degrees: Certificate, Associate
California College San Diego
National City, San Diego, San Marcos

The Secret to Getting Ahead is Getting Started

  • Programs: Business Administration (BS), Business Administration - Property Management (BS)
  • Degrees: Bachelor

NU has been educating leaders since 1934 at our campus near Seattle. If you have a dream, we can help make it possible.

  • Programs: MBA
  • Degrees: Master
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

SPEAK TO AN ADVISOR 1.844.285.6104