Job Title: Marketing Coordinator
Type of Company: I work for a state Smokers' Quitline.
Education: BS, Nursing MS, Counselor Education
Previous Experience: I worked as a nurse, a counselor at an outpatient addiction clinic and a trainer for the American Cancer Society.
Job Tasks: I work with providers and health plans across the state to educate them on the services of our Quitline. In addition, I work with the New York State Department of Health Tobacco Control Program and their funded partners to spread the word about the Quitline.
On a typical day, I respond to questions, complaints, concerns, and fill requests. I also attend events, conferences, and conduct trainings and presentations.
I am responsible for reports, materials and assisting with the content of our website. I need to be sure all the information promoting the Quitline is correct and appealing to read. I write quarterly e-letters which highlight our activities, our research and the work done by the phone coaches at the Quitline.
My work with health plans includes learning about the smoking cessation benefits for their members and how this information can be relayed to clients who call the Quitline for help in quitting smoking. The plans are also encouraged to promote the Quitline services.
No two days are alike on my job and having a wide variety of skills helps me to address any issues that come my way. Most of the problems are handled via e-mail and usually resolved within a day.
Best and Worst Parts of the Job: The best parts of the job include meeting so many people from diverse backgrounds. In this position, I have met hundreds of people not only across the state, but in other states and countries. It's exciting to have made so many contacts that I can rely on when I need assistance. I also enjoy the traveling, which takes me throughout New York state and on occasion, to other states.
The worst part of the job is never having enough time to complete all that needs to get done. Materials are constantly in need of updates, which take time to research and revise.
1. Your experiences coming into this position need to be varied.
2. Be a sponge and learn all you can from others. Don't be afraid to ask questions from the experts.
3. Never stop reading! There are so many wonderful books related to creativity, ideas, marketing, promoting yourself, etc. that will help you exceed in this type of position.
Additional Thoughts: Being an RN, I never thought I would become a marketing coordinator. But having a nurse's license has been a major factor in my success.
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