Career Story: Public Relations Executive For A Paper Products Company

Public Relations Executive For A Paper Products Company

Job Title: VP, Communications

Type of Company: My company manufactures paper-based personal hygiene products.

Education: BS, Syracuse University •• MS, Northwestern University

Previous Experience: I have been an advertising agency account executive, marketing manager at a local company and head of PR and communications for regional business.

Job Tasks: I lead the communications planning and execution for my company's businesses in North and South America. This work includes significant internal communications, aimed at employees, as well as external communication with the media, community, and government.

I am part of the senior management team, so I'm involved in all key business decisions for the company and I sit in on many meetings and read a lot of reports.

My job is to take the information from these meetings, as well as the business objectives for the company, and communicate them to employees so that they understand how they can make the company successful. To do this I use many channels including email, town hall meetings, the corporate intranet, large TV screens in our locations, videos and webcasts. It's important to reach employees in many different ways so that they see and accept the messages.

I am also responsible for building a positive brand image for my business. This means working to get stories about the company published and aired in key media markets and on the right media channels. I work with a public relations firm and with reporters to make this happen. We sponsor events and other things in the community to support not-for-profit organizations and to make our employees proud of their company. This is valuable, since retaining good employees is critical to a business. Because my company is global, it is also part of my job to work with colleagues in distant locales. We collaborate on communications projects that our employees around the globe need to take part in.

Best and Worst Parts of the Job: The best part is that my job has a lot of variety. I rarely have the same day twice. I am exposed to interesting information and work with decision-makers. I have enough authority to get things done.

The worst part of my job is the commute! I live in upstate New York but have to come to Philadelphia to work each week. This is because I was promoted and my job was relocated. I do not want to move so instead I travel a great deal. The other challenge is working to achieve consensus with my management team. Each person on the team has his own opinion and striving to get buy-in across the team (particularly since we don't meet very often) can be a real challenge.

Job Tips:
1. Focus on your writing skills. This is the one thing people value about my talents more than anything else. Few people today can write well, and it is an important skill set for a communicator.

2. Learn about business. While PR and advertising are a lot of fun and creative, companies truly value business acumen. Learn how to read financial reports and how products are made and the supply chain processes to be really successful.

3. Be willing to earn less at first to gain more in the end. Communicator roles in business are very sensitive and relationships are key. Be willing to take less money up front and then build trusting relationships. Once you do this, your value -- and salary -- will soar.

Popular Schools offering Marketing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Lower Tuition Cost Than Many Other Universities.  Classes Start Soon.

  • Programs: Bachelor of Science in Business Administration, Master of Business Administration in Management, Associate of Arts in Business
  • Degrees: Bachelor, Master, Associate

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, DBA in Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
  • Degrees: Master, Doctorate, Associate

Baker College is proud to be the largest independent college in Michigan with the most focused approach to education and training available. With one of the highest graduate employment rates in the country, our mission is to help our students find meaningful employment.

  • Programs: Business Administration - Associate, Business Intelligence - MBA (Master's), Business Administration - DBA (Doctorate), more...
  • Degrees: Associate, Master, Doctorate, Bachelor

Founded in 1911, Southern Methodist University (SMU) is a nationally ranked private university with seven degree-granting schools.

  • Programs: M.S. in Data Science
  • Degrees: Master

Syracuse University’s School of Information Studies (iSchool) - The Original Information School - is proud of its position as a leader in the field.

  • Programs: MS in Information Management
  • Degrees: Master

Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986.

  • Programs: AA - Digital Marketing
  • Degrees: Associate

See What’s Possible When You Earn a Degree at Florida Tech 100% Online

  • Programs: Associate of Arts in Marketing, Bachelor of Arts in Business Administration/Marketing, MBA Marketing
  • Degrees: Associate, Bachelor, Master

You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.

At AIU, the Serious U, you can get started to get ahead.

  • Programs: MBA - Marketing, Bachelor's (BBA) - Marketing, Bachelor's (BBA) - Management, more...
  • Degrees: Master, Bachelor
Argosy University
Alameda, Los Angeles, Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (AS) (Online), Business Administration (BS) (Online), more...
  • Degrees: Bachelor, Associate

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., General Business - D.B.A., more...
  • Degrees: Doctorate, Master
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

Back to Top