Job Title: Search Engine Marketing Specialist
Type of Company: My company aids other companies in getting traffic to their websites through Search Marketing.
Education: BS, Marketing, University of Arizona
Previous Experience: I worked as a personal banker for JP Morgan Chase for a year just out of college before I transferred to their marketing department. I later shifted to their Partnership Division, doing sales mixed with marketing.
Job Tasks: Currently, I am in charge of managing our online client's search business. Millions of people search for products and services on the web and they are doing so through services like Google and Yahoo. People perform a search and either click on a paid advertisement (usually at the top or right hand side of the screen) or a natural listing (slightly below the sponsored listing).
My client, an online shoe retailer, pays money for keywords associated with the products they sell. They will pay $1.10 for the keywords 'Adidas shoes,' for example, when someone searches and clicks on their advertisement in Google. By tracking the number of searches, clicks, cost per click ($1.10), conversions and revenue, I can optimize their search marketing campaign to get a specific return on investment.
A typical day consists of discussing the client's goals, upcoming products they would like to feature, sales they may be running, new initiatives, etc. I also check their account in the different search engines (Google and Yahoo) and try to decide how to tweak their account based on their goals. I may need to pay less per click ($.90 instead of $1.10) or change the language we use in our advertisement - "Buy new Adidas Shoes Today" vs. "Adidas Shoes - Stylish and Comfy".
Best and Worst Parts of the Job: The best part of my job is making changes and seeing the positive effects of my hard work. Reaching my goals by implementing new changes or ideas is very fulfilling.
The worst Part of my job? Some tasks can be monotonous and redundant. Occasionally, I will have a long project that involves doing the same stuff frequently.
Job Tips: Math is a very good skill to have. There is a fair amount of analytical thought that goes into search engine marketing. Creativity is key as well, but focusing on numbers will give you a leg up in this industry. Additionally, the online world is changing and will continue to change. Keeping up on the new developments and technology is VERY important.
Additional Thoughts: The online marketing industry is very young, fun and lucrative. I enjoy working here because it's fast-paced and cutting edge. Additionally, it has allowed me to develop a skillset that can be applied to any job: analytical skills, people skills and the ability to learn quickly on the fly.
Click the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .
Click the Request Info buttons to request more information from a representative at the school
CSU Global Campus - Project Management
Push Your Creativity To The Next Level
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.
The Secret to Getting Ahead is Getting Started
Pursue your education at Ohio Christian University.
San Joaquin Valley College - A Private Junior College.
Since 1888, The University of Scranton has grounded its education in Catholic and Jesuit principles based on intellectual growth and integrity, all of which shape the online master’s and certificate programs.
You can advance your career with a degree from Charter College Online.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: