Job Title: Search Marketing Specialist
Type of Company: I work at at search firm that helps drive business results for companies through organic and paid search.
Education: BA, Advertising and Psychology, Syracuse University
Previous Experience: I worked at two different media companies doing radio buying. But I wanted to move into interactive advertising and made the switch to search marketing.
Job Tasks: I work at a search firm where I manage seven websites, two of which I do paid search for and six of which do organic search for.
My typical day starts out with a report on the websites' previous day performance. Then I go through my accounts, systematically analyzing their performance and making adjustments accordingly. Often I have meetings lined up, mostly client calls, where we discuss performance and what we mean to do next. In the time that remains I will work on optimizing client's websites. This could be by helping with content creation and tag/url recommendations.
Other things I do on a daily basis include: - Bidding within the search engines, Google, Yahoo!, and MSN - Bidding within the shopping engines - Reallocating budget as needed - Writing reports (Weekly, Monthly, Quarterly) - Testing within the search engine - Analyzing performance - Writing ad copy - Choosing landing pages - Writing meta-data - Writing URLs - Having client calls - Brainstorming new strategies for clients - Creating presentations
I also spend part of my day learning about the changing search landscape. Things change rapidly and often, so I read a lot of blogs to keep up. I will also send articles to my clients if the articles have a bearing on the way we do business or on things we've discussed. I also participate in the Retail Team meetings and lead the SEO roundtable and the monthly report workshop.
Best and Worst Parts of the Job: The best part of my job is that it combines two things I enjoy: being creative and analyzing data. I also like the fact that, while I spend a part of my day working alone, I also interact with other employees and clients for a sizable portion of the day.
The worst part of my job is that it can be very stressful when performance for clients is down.
Job Tips: To succeed at this job you have to thrive in a fast-paced environment. Things in this business evolve very quickly so you have to stay on top of everything and disseminate the information to clients.
2. You've gotta be willing to work hard. The marketing industry is not 9-5 and your work load depends on your clients. But their success can be very rewarding.
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
CSU Global Campus - Marketing
Push Your Creativity To The Next Level
For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals.
Concordia University, Nebraska offers accredited Master of Education and Master of Science degree programs online to help advance your career and become a transformative leader.
See What’s Possible When You Earn a Degree at Florida Tech 100% Online
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
Earn your graduate degree online with Northcentral University.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
Saint Mary's University of Minnesota's Online Master's Programs
At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.
Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: