dcsimg

Career Story: Self-Employed Marketing Consultant

Self-Employed Marketing Consultant

Job Title: Marketing Consultant

Type of Company: I am a self-employed consultant working for small and large technology firms helping them develop strategic marketing plans to sell their products. I also develop and implement marketing programs for those same companies.

Education: BS, Mechanical Engineering, Brown University •• MA, Art History, Brown University •• MBA, Northwestern University's Kellogg School of Business

Previous Experience: I worked for two years at an architectural engineering firm as an entry level engineer and learned about the different aspects of the company. I then went to business school and afterwards took a job for three years at Lotus Development, marketing software to engineers and scientists. After a brief stint as a headhunter, I ended up at another software company, which sold software to technical professionals, and I remained there for 5 years.

Job Tasks: Marketing is a wonderful application of creative thinking to help sell products. The interesting thing is that marketing skills can apply across many industries so my background in engineering and science isn't particularly relevant to many of the consulting assignments I now work on. I work from my home, so much of my communication is by email or phone, but I usually meet with a client when I am starting a project and then again at convenient intervals. There are many touches on a regular basis with project updates.

A market research project I worked on recently was for a camp that was looking to build a strategic five-year plan. The camp had several constituencies who were trying to figure out what the regional trends were in terms of investment in plant, staff, recruiting campers, fundraising, etc. I started by gathering information from the key people on the camp board and staff and built a survey. Together we revised the survey and I then went to work finding interviewees who fit the camp's demographic. I mostly interviewed people by phone, spending about 45 minutes on each call. I made periodic updates with my client on the status of my calls and initial findings. Once all the calls were complete, I extracted trends and inconsistencies from the transcripts and created a PowerPoint slide deck that provided enough information so that my presentation to the camp board gave insight, food for thought and direction for future action.

Best and Worst Parts of the Job: I love the creativity of marketing where you can see interesting ideas from magazines, new product introductions, product failures and changes in technology which provide different marketing opportunities.

There isn't much I don't like about marketing. I only wish it were easier to track and prove the success or failure of particular marketing campaigns since then it would help marketers to better spend future dollars.

Job Tips:
1. Learn marketing in a firm where you can learn many different aspects, including advertising, online, direct, etc. 2. Marketing requires hands-on work. Always keep that in mind. 3. Make mistakes, because that is the best way to learn.

Popular Schools offering Marketing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

A degree from CTU connects you to what matters most: powerful professional network, real-world professional faculty and innovative technology. Once you earn your degree you hit the ground running.

  • Programs: Bachelor of Science in Business Administration - Business Development, Bachelor of Science in Business Administration - Marketing, Master of Business Administration - Marketing, more...
  • Degrees: Bachelor, Master
  • Programs: BS - Marketing
  • Degrees: Bachelor

Push Your Creativity To The Next Level

  • Programs: Internet Marketing, Master of Science (Online)
  • Degrees: Master
UEI College
Anaheim, Bakersfield, El Monte, Encino, Fresno, Gardena, Huntington Park, Ontario, Riverside, San Marcos, Stockton

At UEI College, we want you to succeed. We’re like a family and we want you to be a part of it.

  • Programs: Business Office Administration (8-Month Diploma Program)
  • Degrees: Diploma

You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.

At AIU, the Serious U, you can get started to get ahead.

  • Programs: MBA - Marketing, Bachelor's (BBA) - Marketing, Bachelor's (BBA) - Management, more...
  • Degrees: Master, Bachelor

See What’s Possible When You Earn a Degree at Florida Tech 100% Online

  • Programs: Associate of Arts in Marketing, Bachelor of Arts in Business Administration/Marketing, MBA Marketing, more...
  • Degrees: Associate, Bachelor, Master

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., General Business - D.B.A., more...
  • Degrees: Doctorate, Master
Argosy University
Alameda, Los Angeles, Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (AS) (Online), Business Administration (BS) (Online), more...
  • Degrees: Bachelor, Associate

Become the leader you know you can be. The Forbes School of Business & TechnologyÒat Ashford University

  • Programs: BA Public Relations and Marketing, BA Sports and Recreation Management - Marketing, MBA - Marketing, more...
  • Degrees: Bachelor, Master

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, Master of Business Administration: Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
  • Degrees: Master, Certificate
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

Back to Top