Job Title: Marketing Consultant
Type of Company: I am a self-employed consultant working for small and large technology firms helping them develop strategic marketing plans to sell their products. I also develop and implement marketing programs for those same companies.
Education: BS, Mechanical Engineering, Brown University MA, Art History, Brown University MBA, Northwestern University's Kellogg School of Business
Previous Experience: I worked for two years at an architectural engineering firm as an entry level engineer and learned about the different aspects of the company. I then went to business school and afterwards took a job for three years at Lotus Development, marketing software to engineers and scientists. After a brief stint as a headhunter, I ended up at another software company, which sold software to technical professionals, and I remained there for 5 years.
Job Tasks: Marketing is a wonderful application of creative thinking to help sell products. The interesting thing is that marketing skills can apply across many industries so my background in engineering and science isn't particularly relevant to many of the consulting assignments I now work on. I work from my home, so much of my communication is by email or phone, but I usually meet with a client when I am starting a project and then again at convenient intervals. There are many touches on a regular basis with project updates.
A market research project I worked on recently was for a camp that was looking to build a strategic five-year plan. The camp had several constituencies who were trying to figure out what the regional trends were in terms of investment in plant, staff, recruiting campers, fundraising, etc. I started by gathering information from the key people on the camp board and staff and built a survey. Together we revised the survey and I then went to work finding interviewees who fit the camp's demographic. I mostly interviewed people by phone, spending about 45 minutes on each call. I made periodic updates with my client on the status of my calls and initial findings. Once all the calls were complete, I extracted trends and inconsistencies from the transcripts and created a PowerPoint slide deck that provided enough information so that my presentation to the camp board gave insight, food for thought and direction for future action.
Best and Worst Parts of the Job: I love the creativity of marketing where you can see interesting ideas from magazines, new product introductions, product failures and changes in technology which provide different marketing opportunities.
There isn't much I don't like about marketing. I only wish it were easier to track and prove the success or failure of particular marketing campaigns since then it would help marketers to better spend future dollars.
1. Learn marketing in a firm where you can learn many different aspects, including advertising, online, direct, etc. 2. Marketing requires hands-on work. Always keep that in mind. 3. Make mistakes, because that is the best way to learn.
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
You've found Ashford University, where school comes to you. Earn your bachelor's or master's degree online.
Try Your Introductory Course Risk Free
Baker College is proud to be the largest independent college in Michigan with the most focused approach to education and training available. With one of the highest graduate employment rates in the country, our mission is to help our students find meaningful employment.
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
Founded in 1872, Maryville University is a four-year, private university located in west St. Louis County.
Colorado State University-Global Campus
Colorado State University-Global Campus (CSU-Global) recently received state approval to enroll students with little to no prior college experience. To help ensure student success, the university has created a program especially for these students who plan on starting their college experience for the first time with us.
Earn your graduate degree online with Northcentral University.
Study online with University of Maryland at College Park.
Concordia University, Nebraska offers accredited Master of Education and Master of Science degree programs online to help advance your career and become a transformative leader.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: