dcsimg

Career Story: Self-Employed Marketing Consultant

Self-Employed Marketing Consultant

Job Title: Marketing Consultant

Type of Company: I am a self-employed consultant working for small and large technology firms helping them develop strategic marketing plans to sell their products. I also develop and implement marketing programs for those same companies.

Education: BS, Mechanical Engineering, Brown University •• MA, Art History, Brown University •• MBA, Northwestern University's Kellogg School of Business

Previous Experience: I worked for two years at an architectural engineering firm as an entry level engineer and learned about the different aspects of the company. I then went to business school and afterwards took a job for three years at Lotus Development, marketing software to engineers and scientists. After a brief stint as a headhunter, I ended up at another software company, which sold software to technical professionals, and I remained there for 5 years.

Job Tasks: Marketing is a wonderful application of creative thinking to help sell products. The interesting thing is that marketing skills can apply across many industries so my background in engineering and science isn't particularly relevant to many of the consulting assignments I now work on. I work from my home, so much of my communication is by email or phone, but I usually meet with a client when I am starting a project and then again at convenient intervals. There are many touches on a regular basis with project updates.

A market research project I worked on recently was for a camp that was looking to build a strategic five-year plan. The camp had several constituencies who were trying to figure out what the regional trends were in terms of investment in plant, staff, recruiting campers, fundraising, etc. I started by gathering information from the key people on the camp board and staff and built a survey. Together we revised the survey and I then went to work finding interviewees who fit the camp's demographic. I mostly interviewed people by phone, spending about 45 minutes on each call. I made periodic updates with my client on the status of my calls and initial findings. Once all the calls were complete, I extracted trends and inconsistencies from the transcripts and created a PowerPoint slide deck that provided enough information so that my presentation to the camp board gave insight, food for thought and direction for future action.

Best and Worst Parts of the Job: I love the creativity of marketing where you can see interesting ideas from magazines, new product introductions, product failures and changes in technology which provide different marketing opportunities.

There isn't much I don't like about marketing. I only wish it were easier to track and prove the success or failure of particular marketing campaigns since then it would help marketers to better spend future dollars.

Job Tips:
1. Learn marketing in a firm where you can learn many different aspects, including advertising, online, direct, etc. 2. Marketing requires hands-on work. Always keep that in mind. 3. Make mistakes, because that is the best way to learn.

Popular Schools offering Marketing Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

You've found Ashford University, where school comes to you. Earn your bachelor's or master's degree online.

  • Programs: BA/Sports and Recreation Management - Marketing, BA/Public Relations and Marketing, MBA - Marketing, more...
  • Degrees: Bachelor, Master

Try Your Introductory Course Risk Free

  • Programs: Bachelor of Science in Business Administration, Associate of Arts in Business, Master of Business Administration in Management
  • Degrees: Bachelor, Associate, Master

Baker College is proud to be the largest independent college in Michigan with the most focused approach to education and training available. With one of the highest graduate employment rates in the country, our mission is to help our students find meaningful employment.

  • Programs: Business Intelligence - MBA (Master's), Business Administration - DBA (Doctorate), Business Administration - Associate, more...
  • Degrees: Master, Doctorate, Associate, Bachelor

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Sports Marketing and Media, DBA in Marketing, Master of Science in Marketing - Digital Marketing and Advertising, more...
  • Degrees: Master, Doctorate, Certificate, Associate

Founded in 1872, Maryville University is a four-year, private university located in west St. Louis County.

  • Programs: Online Master of Business Administration Marketing Concentration, Online Master of Business Administration Management Concentration, Online Master of Business Administration General Master of Business Administration, more...
  • Degrees: Master

Colorado State University-Global Campus

Colorado State University-Global Campus (CSU-Global) recently received state approval to enroll students with little to no prior college experience. To help ensure student success, the university has created a program especially for these students who plan on starting their college experience for the first time with us.

  • Programs: BS - Marketing
  • Degrees: Bachelor

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., MBA - Building Creativity, more...
  • Degrees: Doctorate, Master, Certificate

Study online with University of Maryland at College Park.

  • Programs: MBA - Marketing, MBA - General
  • Degrees: Master

Concordia University, Nebraska offers accredited Master of Education and Master of Science degree programs online to help advance your career and become a transformative leader.

  • Programs: MBA - Master of Business Administration - Marketing, MBA - Master of Business Administration - Business Intelligence, MBA - Master of Business Administration - Risk Management
  • Degrees: Master
Argosy University
Alameda, Los Angeles, Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (AS) (Online), Business Administration (BS), more...
  • Degrees: Bachelor, Associate
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including: