dcsimg

Career Story: Self-Employed Marketing Consultant

Self-Employed Marketing Consultant

Job Title: Marketing Consultant

Type of Company: I am a self-employed consultant working for small and large technology firms helping them develop strategic marketing plans to sell their products. I also develop and implement marketing programs for those same companies.

Education: BS, Mechanical Engineering, Brown University •• MA, Art History, Brown University •• MBA, Northwestern University's Kellogg School of Business

Previous Experience: I worked for two years at an architectural engineering firm as an entry level engineer and learned about the different aspects of the company. I then went to business school and afterwards took a job for three years at Lotus Development, marketing software to engineers and scientists. After a brief stint as a headhunter, I ended up at another software company, which sold software to technical professionals, and I remained there for 5 years.

Job Tasks: Marketing is a wonderful application of creative thinking to help sell products. The interesting thing is that marketing skills can apply across many industries so my background in engineering and science isn't particularly relevant to many of the consulting assignments I now work on. I work from my home, so much of my communication is by email or phone, but I usually meet with a client when I am starting a project and then again at convenient intervals. There are many touches on a regular basis with project updates.

A market research project I worked on recently was for a camp that was looking to build a strategic five-year plan. The camp had several constituencies who were trying to figure out what the regional trends were in terms of investment in plant, staff, recruiting campers, fundraising, etc. I started by gathering information from the key people on the camp board and staff and built a survey. Together we revised the survey and I then went to work finding interviewees who fit the camp's demographic. I mostly interviewed people by phone, spending about 45 minutes on each call. I made periodic updates with my client on the status of my calls and initial findings. Once all the calls were complete, I extracted trends and inconsistencies from the transcripts and created a PowerPoint slide deck that provided enough information so that my presentation to the camp board gave insight, food for thought and direction for future action.

Best and Worst Parts of the Job: I love the creativity of marketing where you can see interesting ideas from magazines, new product introductions, product failures and changes in technology which provide different marketing opportunities.

There isn't much I don't like about marketing. I only wish it were easier to track and prove the success or failure of particular marketing campaigns since then it would help marketers to better spend future dollars.

Job Tips:
1. Learn marketing in a firm where you can learn many different aspects, including advertising, online, direct, etc. 2. Marketing requires hands-on work. Always keep that in mind. 3. Make mistakes, because that is the best way to learn.

Popular Schools offering Marketing Programs

quickinfoClick the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .

Click the Request Info buttons to request more information from a representative at the school

Matching School Ads

Why earn your degree at Grand Canyon University? GCU is a regionally accredited university offering graduate and undergraduate degrees in Business, Nursing, Psychology, Education & more. Apply today!

  • Programs: B.S. in Marketing, M.B.A.: Marketing, M.B.A., more...
  • Degrees: Bachelor, Master, Doctorate

The Forbes School of Business® combines the power and flexibility of online learning with high-quality, topical Forbes content.

  • Programs: MBA - Marketing, BA eMarketing, MBA - Business Economics, more...
  • Degrees: Master, Bachelor

Push Your Creativity To The Next Level

  • Programs: Internet Marketing, Master of Science (Online)
  • Degrees: Master

Regent University prepares students with the knowledge to excel and the faith to live with purpose.

  • Programs: Bachelor of Science in Professional Studies - Business, Bachelor of Science in Professional Studies
  • Degrees: Bachelor

100% Online & No Standardized Testing

  • Programs: MS in Marketing: Sports Marketing and Media, MHA: Marketing, Master of Business Administration: Marketing, more...
  • Degrees: Master, Doctorate

Colorado State University-Global Campus

Colorado State University-Global Campus (CSU-Global) offers career relevant bachelor’s and master’s degree programs for working adults and nontraditional learners.

  • Programs: Bachelors in Marketing
  • Degrees: Bachelor

Earn your graduate degree online with Northcentral University.

  • Programs: Marketing - PhD in Bus. Admin., Marketing - D.B.A., General Business - D.B.A., more...
  • Degrees: Doctorate, Master
Argosy University
Ontario, Orange, Phoenix, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Business Administration - Marketing (BS) (Online), Business Administration (BS) (Online), Business Administration (BS), more...
  • Degrees: Bachelor, Associate
California College San Diego
National City, San Diego, San Marcos

The Secret to Getting Ahead is Getting Started

  • Programs: Business Administration - Property Management (BS), Business Administration (BS)
  • Degrees: Bachelor

MBA@Dayton is the online MBA program from the University of Dayton’s AACSB-accredited School of Business Administration.

  • Programs: Master of Business Administration
  • Degrees: Master
Matching School Ads

Additional Career Stories for Marketing Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Marketing Managers, including:

Back to Top