Job Title: Vice President Of Corporate Communications & Marketing
Type of Company: My company is a publicly-traded technology management consulting firm.
Education: Salem State College
Previous Experience: I started my career in customer service then became a marketing assistant, marketing coordinator, marketing manager, director of marketing and so on.
Job Tasks: I oversee day-to-day marketing functions for $60 million publicly-traded company. I negotiate third-party vendor contracts, coordinate marketing events (ranging from customer events to vendor events), assist executive management to execute business strategy through marketing efforts and ensure we are meeting our revenue goals.
I also create content for website and marketing materials and design marketing materials, including sell sheets, case studies and presentations. I coordinate our participation in trade shows and partner events, create annual reports for shareholders and coordinate quarterly calls to report revenue and financials to Wall Street. In addition, I assist the president and CEO with speaking opportunities, work with the chief financial officer and chief accounting officer on press releases and work with clients to promote what my company has done for them. I am the go-to guy for corporate messaging and ensure that the company is properly represented.
Best and Worst Parts of the Job: The best part of my job is meeting or exceeding our corporate goals.
The worst, which lately outweighs the best, is watching co-workers get laid off; working 70+ hours a week to ensure tasks are completed; managing multiple personalities. Being a manager in today's world is not easy and really takes a special type of person.
1.) Network. Get to know others.
2.) Find a mentor. T his can assist with your career and getting ahead
3.) Learn, learn, learn and stay one step ahead of your competition. Learn everything you can about data services, internet commerce and web analytics. This is the wave of the future. Join user forums on LinkedIN, FaceBook and Twitter, etc.
Additional Thoughts: Look in the paper and see what positions people are hiring for. That will tell you how to shape your career. Attend and attain some sort of secondary degree, critical in today's market. Join groups and network. Never be afraid to ask for help or ask a question
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Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
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Earn your graduate degree online with Northcentral University.
Discover the Difference a Community of Support Makes in Your Educational Journey. From Application to Graduation, the Support You Need to Achieve Your Goals. 100% Online.
The goal of earning a master’s degree should be defined by you, not by your circumstances. No matter which path you’ve chosen, a graduate degree can help you advance with your current organization, explore opportunities with a new company, or even start fresh in a new industry. When you earn your master's degree, you’re opening new opportunities for career development that can make a difference for you and your family. Through flexible class scheduling, dedicated career advisors and quality programs, NAU strives to provide a caring and supportive learning environment to ensure your success as a student.
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