Job Title: Website Content Manager
Type of Company: I work for a financial institution in their internal marketing group that manages the website.
Education: BA in English and Political Science, University of Vermont
Previous Experience: I worked for a new destination spa in a large family owned resort in Vermont as the facilities manager, then after one year in that position moved into the marketing department. After two years there I moved to Boston and my current job
Job Tasks: As a web marketing professional I have specialized my marketing education into this specific channel. I focus on writing, editing, and organizing the content on the companies web site, and the messaging put forth in external web site ads.
My typical day includes copy writing for the website, working with external web sites to place ads, and developing the presentation of the bank's promotional materials to acquire new customers. The basic knowledge I needed coming into this job was a solid background in writing and strategic advertising thinking. On the job I learned how to code web pages to implement small fixes to the site layout and presentation. The higher level thinking in my job involves constantly asking myself "how are these action going to increase sales."
The biggest difference between web marketing and traditional marketing is that the level of measurement is much higher in web marketing. This is a mixed blessing, because while we know if the marketing efforts are working, it requires constant monitoring and tweaks to the campaigns based on the data reported.
My favorite aspect about web marketing is that things are never set in stone. For example, when I used to create a print brochure for a company it was like working in pen all the time; if the brochure went off to the printer with an error we were stuck with until the supply of brochures ran out or we could undergo a costly re-print. Working on the web is like working in pencil; if something goes live with an error we can easily correct it in a few seconds, and if something isn't producing the desired results we can always erase and start again mid campaign.
Best and Worst Parts of the Job: The best parts are the people I get to work with, it's a combination of tech savvy and creative graphic designers.
The worst parts of the job is the constant demand to move quicker, and that when creating content you must cater to both the web savvy and the not so web savvy.
1. Make sure you start at the bottom, and learn all there is to know from industry experts.
2. If you want a career in marketing, open your eyes and question every piece of interstitial you see... why does it work? What makes the design work? Who are they targeting?
3. Learn a basic level of knowledge of marketing in all channels before you specialize as this will help you understand how all the channels can work together to create a single voice.
These schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).
Request info from multiple schools, by clicking the Request Info links.
Want to earn a bachelor's or master's degree in the high-demand business field?
You've found Ashford University, where school comes to you. Earn your bachelor's or master's degree online.
For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals.
Earn your graduate degree online with Northcentral University.
Colorado State University-Global Campus
Colorado State University-Global Campus (CSU-Global) recently received state approval to enroll students with little to no prior college experience. To help ensure student success, the university has created a program especially for these students who plan on starting their college experience for the first time with us.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
You’re serious about success. With your busy schedule and the desire to move your career forward, you can earn an accredited associate, bachelors or master’s degree at a pace that works for you anywhere, anytime, 24/7.
At AIU, the Serious U, you can get started to get ahead.
Study online with University of Maryland at College Park.
Discover the Difference a Community of Support Makes in Your Educational Journey. From Application to Graduation, the Support You Need to Achieve Your Goals. 100% Online.
Abilene Christian University is a national leader in Christian higher education and a place where students, faculty, staff and alumni make a real difference in the world.
The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.
Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.
Most stories include:
Please also see our detailed information about Marketing Managers, including: