Job Title: Event Director
Education: BAchelor of Arts (BA) in Communications, Emerson College
Previous Experience: I have worked at Conde Nast for two years as an advertising and marketing assistant, then I went to work for Scholastic for seven years in coordinating and then managing tradeshows and special events. For the past three years I have worked as an Events Director for large media company.
Job Tasks: The company I work for is a global marketing and information ratings company, best known for their television ratings system.
I work in a business unit dedicated to online and print publications that serve several business-to-business categories, however my focus is on real estate and design. Therefore my clients are real estate developers, property owners, investors, architects, interior designers, hotel and retail developers. I host conferences, national tradeshows, special events, product launches and educational training. I also manage the finances, operations, logistics and staff for these events. Additionally I maintain registration web sites and several marketing mediums on a daily basis, such as email invitations, house-ads and telemarketing campaigns.
Some of the events I manage range from 50 guests to 50,000 can be one morning long or up to four days long. Many of them I travel to in person and can be on the road away from home two to three weeks at a time.
On a typical day I process and reconcile invoices, return phone calls to potential attendees who need help with the registration website, host internal meetings to review content for educational tracks (seminars given within the event) with editors, attend financial meetings to adjust or re-forecast revenue and expenses as well as update several internal and external web sites with detailed information or new creative (graphics, photos, etc).
Up until recently I managed two coordinators within my department as well but one has since gone on maternity leave and the other I have had to unfortunately lay-off but training and overseeing staff does occur for tradeshows as we often require local temps to help with onsite responsibilities.
Best and Worst Parts of the Job: Traveling is both a positive and a negative, obviously it's great to see new cities and interact with different people on a daily basis, however it can be challenging while maintaining a home. Personally I am not a fan of budgets or adjusting revenue and expense spreadsheets as they are tedious and not fun to do as often as they are required. I do enjoy meeting new people and the products I work on as you can learn things yourself when speaking to designers or architects that are helpful when your a first time home owner.
1. In order to be successful in event management I think it is important to maintain positive and high energy as days can often be long and repititious.
2. I also think its important to be genuinely interested in your product or industry, for example if you don't enjoy sports you'll likely loose interest quickly if your products require you to attend or promote a team or league.
3. In events, you could be speaking to a CEO one moment and then a union electrician the next and up to several dozen customers in one given day so it's helpful to be a strong and clear communicator.
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