Career Story: Event Planner For A Marketing Agency

Event Planner For A Marketing Agency

Job Title: Event Planner

Type of Company: My company is a marketing agency providing strategy, research and live event production.

Education: BA in Development Studies, UC Berkeley •• MBA in Marketing, UCLA Anderson Graduate School of Management

Previous Experience: Before Graduate school, I worked for an Adventure Travel Company organizing private tours for people to far-away places like Africa, South America and Asia. That was the start of my interest in travel, planning, organizing and events.

Job Tasks: I am responsible for creating and implementing corporate events. For example, for my previous client, we took 120 guests to the Super Bowl and other sporting events like the Pro Bowl, Kentucky Derby, etc. Some guests were there for networking purposes, others had won the weekend in a Sweepstakes contest.

Our job at these events to make sure that all aspects of the guests' weekend are well-run and smoothly organized so that the guests have a wonderful time. Several months in advance of the event, we create and send the invitations, manage a web site where the guests register for the program, decide on the hotel, restaurants and parties, set up all the transportation for the weekend, choose gifts that will go to the guests, arrange all the food and beverage, coordinate with lots of people like musicians, audio-visual engineers, caterers, hotel staff and any other detail you can imagine!

Best and Worst Parts of the Job: What I like best about event planning is being able to see a project through from beginning to end. I like having the sense of personal satisfaction that comes with seeing all the pieces of the event come together nicely and all the little touches appreciated so much by the guests.

The hardest part I think is the amount of hours we work onsite at an event like this - At the Super Bowl, for example, we are often up at 6:00 AM and working until midnight or later, but when you are with the right group of people, it's a lot of fun too!

Job Tips: Tip #1: You may need to volunteer your services at first to get in to the events world.

Tip #2: Make sure you like the people you are working with because you will be putting in many long hours with them and sometimes living in close quarters with them.

Tip #3: Hospitality isn't for everyone - make sure you like doing things for others, enjoy interacting with people and have excellent attention to detail.

Additional Thoughts: I think the most important personal qualities for being an event planner are a friendly nature combined with exceptional organization skills. Other important traits are reliability, street smarts, being able to make quick decisions and solve problems.

Popular Schools offering Event Planning Management Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads
The Art Institutes system of schools
North Hollywood, San Bernardino, San Diego, San Francisco, Santa Ana, Santa Monica, Sunnyvale

With an education from an Art Institutes school, imagine what you could create.

  • Programs:
  • Degrees:

Purdue University offers a strong foundation of tradition and history.

  • Programs: Master of Science in Hospitality and Tourism Management
  • Degrees: Master
Argosy University
Alameda, Los Angeles, Ontario, Orange, San Diego

Welcome to Argosy University

Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges:  College of Behavioral Sciences, Graduate School of Business and Management, College of Education,  College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.

  • Programs: Service Sector Management (MS)
  • Degrees: Master

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: Master of Business Administration: Healthcare Management
  • Degrees: Master

CSU Global Campus - Marketing

  • Programs: BS - Organizational Leadership, MS - Organizational Leadership
  • Degrees: Bachelor, Master

Saint Mary's University of Minnesota's Online Master's Programs

At Saint Mary's, we take pride in offering online graduate degrees designed to complement the schedules of working adults like you. Get an affordable, convenient education from a top-ranked university that's grounded in real-world applications.

  • Programs: Master of Science in Project Management
  • Degrees: Master

Concordia University, Nebraska offers accredited Master of Education and Master of Science degree programs online to help advance your career and become a transformative leader.

  • Programs:
  • Degrees:

Learning at Full Sail University has always centered around interaction and the exchange of ideas. Our online curriculum fully embraces this philosophy.

  • Programs: Music Business, Bachelor of Science (Online), Entertainment Business, Master of Science (Online)
  • Degrees: Bachelor, Master
ABCO Technology
Los Angeles

ABCO Technology is an accredited computer training academy that offers diploma programs for individual students, professionals and companies to learn different areas of Information technology and seek gainful employment.

  • Programs: PMP, Project Management
  • Degrees: Certificate

For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals. 

  • Programs: Master of Science in Organizational Leadership
  • Degrees: Master
Matching School Ads
You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Meeting, Convention, And Event Planners, including:

Back to Top
SPEAK TO AN ADVISOR 1.844.285.6104