Career Story: Marketing Rep For An Adult-Learning And Vocational School

Marketing Rep For An Adult-Learning And Vocational School

Job Title: Marketing Representative

Type of Company: I work for a vocational university that specializes in providing accessible, flexible degrees for working adults.

Education: BA, William Paterson University •• MBA, Bentley University •• M.Ed., Boston University

Previous Experience: I worked as a public school teacher for three years before moving into marketing at a multi-billion dollar computer company. I was then vice-president of marketing at a small software company. Afterwards, I worked as an independent consultant in marketing and IT and served as a director at a consulting firm. I also worked as vice-president of an IT services start-up before taking my current job as a corporate liaison.

Job Tasks: My primary responsibility is to build relationships with human resource managers and corporate learning directors at companies whose employees might be likely to enroll in our courses.

I strive to disseminate information about the school and its offerings, in hopes that more and more working adults will consider enrolling with us as a means of improving their skills and marketability. The simplest way to do this is to work from the top down, calling companies up and discovering who's assigned to employee development. Once I've found the right person, I'll ask about the skills he feels his workforce needs to build and let him know about the programs we offer that could help to augment these. I offer my services as an education consultant and will even offer, on occasion, to set up an education "fair" for him.

When I'm invited to, I deliver PowerPoint presentations about the opportunities available to employees to advance their educations and careers. I also set up information tables at job and benefits fairs, employee appreciation weeks and professional development days.

When I am not on the road, I make a minimum of twenty phone calls a day: to new companies, current contacts, and even to potential students. I update my databases to ensure I've contacted everyone on my lists and that my company contacts and information are in order. Most days, though I am out and about, making a presentation or hosting an information table and gathering information for our counselors to follow up on.

But my pleasantest duty is attending graduation every year and celebrating with new graduates as they savor their degrees and their success!

Best and Worst Parts of the Job: The best parts of my job are meeting new managers and outlining educational opportunities to employees who want to further their careers but aren't sure how to do it.

The worst parts are trying to juggle my responsibilities and get everything done in a timely fashion. I'm held to very strict performance standards which determine if I get raises or promotions.

Job Tips: Get comfortable using the telephone to contact people! This can be challenging in today's texting/IM environment. But many managers still prefer to talk on the phone or face-to-face.

Continue to further your own education so you can talk about the balance of work and school from a personal perspective.

Additional Thoughts: To succeed you need to be able to communicate, to act and look professional and to radiate self-esteem. Learn as much as you can at any job you take and think about the skills you've picked up and how you might be able to apply them to other endeavors. Take this, if nothing else, from every job.

When I was young, I was a free spirit and my restlessness drew me to different careers and in and out of several companies. I learned a lot along the way but probably should have stayed with my first company longer. Companies prefer to promote from within, from those who've lived in and imbibed the culture and can get things done more quickly and effectively in consequence. Telecommuting and the virtual workplace may change some of that, but relationships and networking will always be important to success. So keep your contacts and references!

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