Career Story: Public Relations Professional

Public Relations Professional

Job Title: Public Relations Professional

Type of Company: We develop coverage for clients that cannot be bought (as opposed to paid advertising)

Education: BA, Goucher College (Towson, MD) •• MA, Boston University •• Ph.D., University of Utah

Previous Experience: I taught French at the university level.

Job Tasks: I work with clients to enhance the public's awareness of whatever they sell, "positioning" their product with precisely consumers they're trying to target. Most of all, I strive to create cut-through-the clutter communications that will get the attention of the press and the media and appeal to their various audiences. These "communications" can include special events that embody a client's message, news releases, feature articles and media appearances.

My work also includes litigation public relations in which I work with attorneys and their clients to protect their brand and reputation during litigation; and book and author launches to generate interest and sales through press and media coverage.

Best and Worst Parts of the Job: The best part of my work is succeeding: getting coverage for a client, getting client messages out effectively, and developing creative strategies. Having your client trust you completely and using you as an advisor.

The worst part is failing.

Job Tips:
1. Take liberal arts courses as well as PR courses.

2. Study a foreign language.

3. Observe journalists and analyze news coverage to see how the content is being presented, why is it being presented that way and ask if it is truly objective

4. Learn to write in layman's terms and to be as concise as possible, always cutting down the number of words that you use in a press release or a pitch. Less is always better.

5. Prepare your phone pitch in advance and have your key message(s) ready in two or three intriguing sentences.

Additional Thoughts: PR is not spin but an earnest and thoughtful effort to communicate fairly and proactively on behalf of a client. Spin will ruin your relationships with journalists and reporters. On the other hand if press and media trust the message that you send to them, you will earn credibility in their eyes and they will trust working with you. Credibility as a PR professional is the most important ingredient that you can bring to your profession and to your client in addition to persistence, preparation, creativity, hard work, and organization.

Popular Schools offering Public Relations Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Push Your Creativity To The Next Level

  • Programs: Public Relations, Master of Arts (Online)
  • Degrees: Master

You've found Ashford University, where school comes to you. Earn your bachelor's or master's degree online.

  • Programs: BA/Public Relations and Marketing, BA/Sports and Recreation Management - Marketing
  • Degrees: Bachelor
  • Programs: BS - Communication, BS - Marketing
  • Degrees: Bachelor

A degree from CTU connects you to what matters most: powerful professional network, real-world professional faculty and innovative technology. Once you earn your degree you hit the ground running.

  • Programs: Bachelor of Science in Business Administration - Business Development
  • Degrees: Bachelor
The Art Institutes system of schools
North Hollywood, Sacramento, San Bernardino, San Diego, San Francisco, Santa Ana, Santa Monica, Sunnyvale

With an education from an Art Institutes school, imagine what you could create.

  • Programs: Audio Production (BS), Audio Production (AS), Digital Image Management (D), more...
  • Degrees: Bachelor, Associate, Diploma

Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.

  • Programs: MS in Marketing: Public Relations, MS in Marketing: Sports Marketing and Media
  • Degrees: Master

Purdue University offers a strong foundation of tradition and history.

  • Programs: Master of Science in Communication
  • Degrees: Master

See What’s Possible When You Earn a Degree at Florida Tech 100% Online

  • Programs: Associate of Arts in Marketing
  • Degrees: Associate

Communications@Syracuse is an online Master of Science in Communications from the world-renowned S.I. Newhouse School of Public Communications at Syracuse University.

  • Programs: Master of Science in Communications
  • Degrees: Master

Communications@Simmons prepares students to become leaders who achieve their organizational, professional, and personal goals through a strategic integration of communications theory and practice.


  • Programs: MS in Communication
  • Degrees: Master
Matching School Ads
You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Public Relations And Fundraising Managers, including:

Back to Top
SPEAK TO AN ADVISOR 1.844.285.6104