Job Title: Real Estate Broker
Type of Company: I list and sell residential real estate in the eastern Massachusetts area.
Education: BS, Finance, Salem State College
Previous Experience: I have been a real estate salesman/ broker since 1982. I started as a sales associate and then became a broker.
Job Tasks: My primary job is to help sellers find buyers and buyers find the property they're looking for. In order to drum up buyers, though, I have to market myself and my services and demonstrate that I have what it takes to provide them with the help they require. At the moment, most of my buyers come to me through personal referrals from friends, relatives, business associates and past clients. To locate sellers, of course, I also have to advertise myself. But the more sellers I am able to assist, the more buyers I will ultimately attract.
The different ways of marketing myself include print media advertising, internet advertising, personal web sites, for sale signs with my name on them and direct mail. But the most important way is through personal referrals and follow up.
Best and Worst Parts of the Job: The best part of my job is the flexibility and independence it allows me. I have no set hours, or a boss looking over my shoulder and I earn as much (or as little) as my ability allows.
The worst part is the lack of security and a regular paycheck. Everything I do is 100% commission, which is standard for the real estate business.
Job Tips: It's important to be as knowledgeable as possible about what you are selling. But part of what you're selling's always you. So let everyone know what you do, market yourself as well as you know how and try to see things from the perspective of the person you are dealing with.
Additional Thoughts: A career in real estate can be extremely rewarding and frustrating at the same time. It is important to stay as even-tempered as possible and not let the highs and lows affect you too much. If you enjoy meeting people and don't mind working unconventional hours (with lots of evenings and weekends), real estate can be a great career.
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