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Career Story: Business Development Director For A Technology Publisher

Business Development Director For A Technology Publisher

Job Title: Director Of Business Development

Type of Company: My employer is a global media and marketing services company that brings the world's buyers and sellers together at events and online (and even in print) and provides them with the information they need to do business. Our division focuses on the technology marketplace.

Education: BA, UMass-Dartmouth

Previous Experience: I worked for an internet start-up for 5 years, developing a network of online partners with whom to syndicate content. The company was acquired by a competitor and I continued to work on business development and search engine optimization 'til I was finally laid off.

Job Tasks: As Director of Business Development, I am responsible for supporting the four divisions of the company that focus on the technology marketplace. In years gone by, we were a publishing company that published dozens of magazines about technology. But over the past ten years, thanks to the coming of the internet, that way of doing business has been thoroughly transformed. Advertising customers spend less and less on print advertising, funneling their budgets to the internet. We've spent years in pursuit of that trend, increasing our presence online and catering to readers who prefer it to print. And we now offer a mix of print and electronic publications and "events" to help serve the technology marketplace.

My job is to support online initiatives at all four of our technology divisions. Those initiatives have as their goals: attracting more readers, upping revenue, enabling technology and drawing traffic to our websites. I'm responsible for any online partnerships we put in place to meet these goals. I evaluate vendors, make recommendations to clients, negotiate deal terms, work with the legal department to finalize agreements, serve as the relationship manager once the deal is signed, and provide data to the business owners that will help them evaluate the success of the partnership. Partnerships I've worked on recently include a venture to bring videos to our websites, making our print content available through e-readers and increasing text-based web advertising.

Best and Worst Parts of the Job: The best part of my job is working with a wide range of clients. And since there's always a new challenge, I never get bored. I also enjoy keeping up with all the changes in the industry and trying to stay on top of them, both for my sake and the company's.

The worst part of my job is the length of time it takes for decisions to be made. All the people involved slow us down, and in the online world you've got to move quickly.

Job Tips:
1.) Learn as much as you can about the internet.

2.) Listen to all types of conversations so that you can develop your own style in communicating with others. You want to be persuasive, but you also want people to want to work with you.

3.) Know that nothing is a given any more and nothing's written in stone. Learn to be flexible and willing and go along with the things you can't change.

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