Job Title: Client Services Manager
Type of Company: My company works in internet marketing (search engine marketing). We work on both pay-per-click accounts and in Search Engine Optimization.
Education: BA, English Literature, Wheaton College
Previous Experience: After college I worked as an executive assistant, sales assistant and client relationship manager all during one year at a business writing training company. After that I immediately moved on to my current company as a Search Marketing Specialist and became a Client Services Manager about a year after.
Job Tasks: My job as a manager is to watch out for both my clients' and my company's bottom line. Essentially this means that I'm in charge of making sure that everyone is making money. On a day-to-day basis this translates to making sure that the recommendations my teams give to our clients are strategic, easy to follow, and will have a positive impact on each clients' performance in the search engines. Essentially our goal is to help our clients become visible in the search results (either naturally or by paying in a bidding system), which will hopefully translate to increased traffic to their sites and increased purchases.
Best and Worst Parts of the Job: The best part of my job is getting to think creatively every day. No solution is one-size-fits-all so I spend a lot of time working with my team to customize recommendations for each client. I love this part of my job.
The hardest part of being a manager is not having control over the projects my team completes. I oversee their work, but I don't actually do it. It's very challenging to motivate someone to do a great job without telling him exactly how to do it.
1. Always research the company/industry you want to work in ahead of time. Many people are shocked at the amount of time marketers spend in Excel. It's not all creativity!
2. Keep up with the trends. The internet is your friend. There are so many blogs and forums out there that can give you all the information you need to stay up to date on the industry you're interested in.
3. Ask for informational interviews. Not every interview needs to land you the job and the more you get out there and network, the more connections you'll have.
Additional Thoughts: Remember that not everything can be taught in a book. College will help you learn how to analyze and tone your writing skills, but it won't teach you how to act on the fly. Go out and get an internship, job, or volunteer. You'll have a much better chance of getting hired if you can show you've taken the initiative to get started early.
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