dcsimg

Career Story: Client Services Manager For An Internet Marketing Agency

Client Services Manager For An Internet Marketing Agency

Job Title: Client Services Manager

Type of Company: My company works in internet marketing (search engine marketing). We work on both pay-per-click accounts and in Search Engine Optimization.

Education: BA, English Literature, Wheaton College

Previous Experience: After college I worked as an executive assistant, sales assistant and client relationship manager all during one year at a business writing training company. After that I immediately moved on to my current company as a Search Marketing Specialist and became a Client Services Manager about a year after.

Job Tasks: My job as a manager is to watch out for both my clients' and my company's bottom line. Essentially this means that I'm in charge of making sure that everyone is making money. On a day-to-day basis this translates to making sure that the recommendations my teams give to our clients are strategic, easy to follow, and will have a positive impact on each clients' performance in the search engines. Essentially our goal is to help our clients become visible in the search results (either naturally or by paying in a bidding system), which will hopefully translate to increased traffic to their sites and increased purchases.

Best and Worst Parts of the Job: The best part of my job is getting to think creatively every day. No solution is one-size-fits-all so I spend a lot of time working with my team to customize recommendations for each client. I love this part of my job.

The hardest part of being a manager is not having control over the projects my team completes. I oversee their work, but I don't actually do it. It's very challenging to motivate someone to do a great job without telling him exactly how to do it.

Job Tips:
1. Always research the company/industry you want to work in ahead of time. Many people are shocked at the amount of time marketers spend in Excel. It's not all creativity!

2. Keep up with the trends. The internet is your friend. There are so many blogs and forums out there that can give you all the information you need to stay up to date on the industry you're interested in.

3. Ask for informational interviews. Not every interview needs to land you the job and the more you get out there and network, the more connections you'll have.

Additional Thoughts: Remember that not everything can be taught in a book. College will help you learn how to analyze and tone your writing skills, but it won't teach you how to act on the fly. Go out and get an internship, job, or volunteer. You'll have a much better chance of getting hired if you can show you've taken the initiative to get started early.

Popular Schools offering Management Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Lower Tuition Cost Than Many Other Universities.  Classes Start Soon.

  • Programs: Bachelor of Science in Management, Master of Arts in Human Dynamics, Bachelor of Science in Business Administration, more...
  • Degrees: Bachelor, Master, Associate
San Joaquin Valley College
Bakersfield, Delano, Hanford, Hesperia, Lancaster, Madera, Ontario, Salida, Temecula, Visalia

San Joaquin Valley College - A Private Junior College.

  • Programs: Certificate - Business Administration (Management), Degree - Business Administration (Management)
  • Degrees: Certificate, Associate

Founded in 1766, Rutgers, The State University of New Jersey, is a leading national public research university and the state’s preeminent, comprehensive public institution of higher learning.

  • Programs: Online Master of Business Administration
  • Degrees: Master

Northeastern University’s D’Amore-McKim School of Business is pleased to offer a 100% online MBA.

  • Programs: Online MBA
  • Degrees: Master

Pursue your education at Pacific Oaks College.

  • Programs: M.A. Organizational Leadership and Change
  • Degrees: Master

For over 35 years, Keiser University has maintained a practical, hands-on approach to career education to help our students achieve their personal and professional goals. 

  • Programs: Master in Business Administration - Management, Doctor of Business Administration, DBA, Master of Science in Organizational Leadership
  • Degrees: Master, Doctorate
Platt College
Alhambra, Anaheim, Ontario, Riverside

Turn your talents into a career at nationally recognized and accredited Platt College.

  • Programs: Business Management
  • Degrees: Associate

A private, nonprofit, 501(c)(3) institution, Antioch University serves approximately 5,000 adult students online and at five campuses in four states. All benefit from an education immersed in our core values of inclusiveness, social justice, experiential learning, and socially engaged, global citizenship.  

  • Programs: Bachelor of Arts in Management
  • Degrees: Bachelor
Golden Gate University
Los Angeles, San Francisco, Santa Clara

Since 1901, Golden Gate University (GGU) has been helping adults achieve their professional goals by providing education in accounting, law, taxation, and business-related areas.


  • Programs: Business/Management, Business/Management/Operations
  • Degrees: Master, Bachelor, Doctorate

Congratulations! Your interest in Independence University is an important first step toward changing your life. A career-focused degree is the key to a career with a potentially higher income, better benefits, and more satisfaction.

  • Programs: Business Administration (BS)
  • Degrees: Bachelor
Matching School Ads

Additional Career Stories for Sales Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Sales Managers, including:

Back to Top