Career Story: Director Of Sales And Marketing For A Hotel

Director Of Sales And Marketing For A Hotel

Job Title: Director Of Sales & Marketing

Education: BA, Johnson & Wales University

Previous Experience: Front Office Agent Sales Administrative Assistant Sales Manager

Job Tasks: I'm responsible for all sales and marketing efforts for full service hotel in downtown Boston.

I execute all pre-opening activities of sales, catering, reservations, on-line marketing, traditional communications and public relations for a 225 room, four-diamond, full service hotel.

To give you an idea of what I do in my job, here are a list of some of my accomplishments and duties:

Signed over 50 transient preferred accounts in year one, a list that now exceeds 150 top accounts.
Successfully secured the hotel’s top four major clients yielding over 1000 room nights per account annually from direct competitors.
Built a database of over 8,500 e-mail addresses for direct marketing purposes.
Hired qualified candidates for the Sales & Marketing Department and presently ensure an efficient and effective organization structure.
Developed all pre and post-opening Sales and Marketing collateral, contracts, and client correspondence
Developed, implemented and keep current the hotel’s Marketing Plan and Sales & Marketing manual.
Develop the hotel’s annual budget in conjunction with the Executive Team
Develop sales strategies designed to maximize revenue and yield.
Participate in the development of yield management strategies for the hotel
Create and implement marketing strategies which are designed to increase awareness in the local market.
Develop and implement all public relations and advertising campaigns
Responsible for ordering and creating all hotel collateral.
Ensure all materials used to market the hotel are in accordance with brand standards
Develop and implement annual sales goals for sales team which are aligned with the hotel’s overall revenue goals
Helped foster and maintain a culture of genuine service
Conduct weekly sales & marketing meetings to critique sales activities and educate sales personnel on new information concerning hotel policies, programs and immediate sales leads etc.
Coach leaders of revenue generating departments within the hotel in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.

Best and Worst Parts of the Job: I like every aspect of my job. The only down side is working a few late nights and weekends

Job Tips:
1. You may have to work nights and weekends at first, but eventually you'll get more stable hours

2. Start at the Front Desk. It is a great starting point for a hotel career as you get to interact will all departments. From there, choose a path that interests you

Additional Thoughts: Try a career in hotels. There is alway something exciting going on.

Additional Career Stories for Sales Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

Find a school near you

Your Zip Code:

Subject:

Degree:

Online Campus Both

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

a typical day or project
tips and advice
best and worst parts
educational background
previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Sales Managers, including:

Related Career Sections

Browse all careers
Browse all Career Stories
Career and education news with new articles daily
College profiles & search tools