dcsimg

Career Story: Director Of Sales And Marketing For A Hotel

Director Of Sales And Marketing For A Hotel

Job Title: Director Of Sales & Marketing

Education: BA, Johnson & Wales University

Previous Experience: Front Office Agent Sales Administrative Assistant Sales Manager

Job Tasks: I'm responsible for all sales and marketing efforts for full service hotel in downtown Boston.

I execute all pre-opening activities of sales, catering, reservations, on-line marketing, traditional communications and public relations for a 225 room, four-diamond, full service hotel.

To give you an idea of what I do in my job, here are a list of some of my accomplishments and duties:

  • Signed over 50 transient preferred accounts in year one, a list that now exceeds 150 top accounts.
  • Successfully secured the hotel's top four major clients yielding over 1000 room nights per account annually from direct competitors.
  • Built a database of over 8,500 e-mail addresses for direct marketing purposes.
  • Hired qualified candidates for the Sales & Marketing Department and presently ensure an efficient and effective organization structure.
  • Developed all pre and post-opening Sales and Marketing collateral, contracts, and client correspondence
  • Developed, implemented and keep current the hotel's Marketing Plan and Sales & Marketing manual.
  • Develop the hotel's annual budget in conjunction with the Executive Team
  • Develop sales strategies designed to maximize revenue and yield.
  • Participate in the development of yield management strategies for the hotel
  • Create and implement marketing strategies which are designed to increase awareness in the local market.
  • Develop and implement all public relations and advertising campaigns
  • Responsible for ordering and creating all hotel collateral.
  • Ensure all materials used to market the hotel are in accordance with brand standards
  • Develop and implement annual sales goals for sales team which are aligned with the hotel's overall revenue goals
  • Helped foster and maintain a culture of genuine service
  • Conduct weekly sales & marketing meetings to critique sales activities and educate sales personnel on new information concerning hotel policies, programs and immediate sales leads etc.
  • Coach leaders of revenue generating departments within the hotel in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
  • Best and Worst Parts of the Job: I like every aspect of my job. The only down side is working a few late nights and weekends

    Job Tips:
    1. You may have to work nights and weekends at first, but eventually you'll get more stable hours

    2. Start at the Front Desk. It is a great starting point for a hotel career as you get to interact will all departments. From there, choose a path that interests you

    Additional Thoughts: Try a career in hotels. There is alway something exciting going on.

Popular Schools offering Management Programs

quickinfoThese schools offer particularly quick info upon request, and we have written detailed profiles for each (click school names to see the profiles).

Request info from multiple schools, by clicking the Request Info links.

Matching School Ads

Why earn your degree at Grand Canyon University? GCU is a regionally accredited university offering graduate and undergraduate degrees in Business, Nursing, Psychology, Education & more. Apply today!

  • Programs: B.S. in Applied Management, M.B.A.: Leadership, M.B.A. and M.S. in Leadership (Dual Degree), more...
  • Degrees: Bachelor, Master

You've found Ashford University, where school comes to you. Earn your bachelor's or master's degree online.

  • Programs: BA/Operations Management and Analysis, BA/Organizational Management - No Concentration, MA/Organizational Management, more...
  • Degrees: Bachelor, Master

Try Your Introductory Course Risk Free

  • Programs: Bachelor of Science in Management, Master of Arts in Human Dynamics, Bachelor of Science in Business Administration, more...
  • Degrees: Bachelor, Master, Associate

Johns Hopkins University Carey Business School has brought the philosophy of business with humanity in mind to a part time format.

  • Programs: Flexible MBA, Flexible MBA - Management
  • Degrees: Master

Pursue a certificate, master, or doctorate degree in Psychology at The Chicago School for Professional Psychology.

  • Programs: Ph.D. Organizational Leadership
  • Degrees: Doctorate
  • Programs: Online Master of Business Administration
  • Degrees: Master
California College San Diego
National City, San Diego, San Marcos

The Secret to Getting Ahead is Getting Started

  • Programs: Business Administration - Property Management (BS), Business Administration (BS)
  • Degrees: Bachelor

Pursue your education at Ohio Christian University.

  • Programs: Associate of Arts in Business - Business Management, Bachelor of Arts in Business - Business Management, Master of Management, more...
  • Degrees: Associate, Bachelor, Master
National Career College
Panorama City

Choosing a school and a new career path can be a very overwhelming process.

  • Programs: Business Management and Accounting
  • Degrees: Associate

Colorado State University-Global Campus

Colorado State University-Global Campus (CSU-Global) recently received state approval to enroll students with little to no prior college experience. To help ensure student success, the university has created a program especially for these students who plan on starting their college experience for the first time with us.

  • Programs: MS - Management, MS - Organizational Leadership
  • Degrees: Master
Matching School Ads

Additional Career Stories for Sales Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Sales Managers, including:

Back to Top
SPEAK TO AN ADVISOR 1.844.285.6104