dcsimg

Career Story: Director Of Sales And Marketing For A Hotel

Director Of Sales And Marketing For A Hotel

Job Title: Director Of Sales & Marketing

Education: BA, Johnson & Wales University

Previous Experience: Front Office Agent Sales Administrative Assistant Sales Manager

Job Tasks: I'm responsible for all sales and marketing efforts for full service hotel in downtown Boston.

I execute all pre-opening activities of sales, catering, reservations, on-line marketing, traditional communications and public relations for a 225 room, four-diamond, full service hotel.

To give you an idea of what I do in my job, here are a list of some of my accomplishments and duties:

  • Signed over 50 transient preferred accounts in year one, a list that now exceeds 150 top accounts.
  • Successfully secured the hotel's top four major clients yielding over 1000 room nights per account annually from direct competitors.
  • Built a database of over 8,500 e-mail addresses for direct marketing purposes.
  • Hired qualified candidates for the Sales & Marketing Department and presently ensure an efficient and effective organization structure.
  • Developed all pre and post-opening Sales and Marketing collateral, contracts, and client correspondence
  • Developed, implemented and keep current the hotel's Marketing Plan and Sales & Marketing manual.
  • Develop the hotel's annual budget in conjunction with the Executive Team
  • Develop sales strategies designed to maximize revenue and yield.
  • Participate in the development of yield management strategies for the hotel
  • Create and implement marketing strategies which are designed to increase awareness in the local market.
  • Develop and implement all public relations and advertising campaigns
  • Responsible for ordering and creating all hotel collateral.
  • Ensure all materials used to market the hotel are in accordance with brand standards
  • Develop and implement annual sales goals for sales team which are aligned with the hotel's overall revenue goals
  • Helped foster and maintain a culture of genuine service
  • Conduct weekly sales & marketing meetings to critique sales activities and educate sales personnel on new information concerning hotel policies, programs and immediate sales leads etc.
  • Coach leaders of revenue generating departments within the hotel in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
  • Best and Worst Parts of the Job: I like every aspect of my job. The only down side is working a few late nights and weekends

    Job Tips:
    1. You may have to work nights and weekends at first, but eventually you'll get more stable hours

    2. Start at the Front Desk. It is a great starting point for a hotel career as you get to interact will all departments. From there, choose a path that interests you

    Additional Thoughts: Try a career in hotels. There is alway something exciting going on.

Popular Schools offering Management Programs

quickinfoClick the Visit School Site buttons to go directly to a school's website and learn more about the school and programs it has to offer. School website will open in a new tab. .

Click the Request Info buttons to request more information from a representative at the school

Matching School Ads

There's still time to apply to Grand Canyon University and pursue your education. Learn more today!

  • Programs: B.S. in Applied Management, M.B.A.: Leadership, M.B.A. and M.S. in Leadership (Dual Degree), more...
  • Degrees: Bachelor, Master

As a student at South University, Online Programs, you will receive the same quality instruction, variety of learning options and level of service found at the campus locations.

  • Programs: Business Administration (BBA), Business Administration (DBA), Business Administration (MBA), more...
  • Degrees: Bachelor, Doctorate, Master

Regent University prepares students with the knowledge to excel and the faith to live with purpose.

  • Programs: Bachelor of Science in Professional Studies - Business, Bachelor of Science in Professional Studies, Bachelor of Science in Professional Studies - Leadership Studies, more...
  • Degrees: Bachelor, Master

The Forbes School of Business® combines the power and flexibility of online learning with high-quality, topical Forbes content.

  • Programs: MA Organizational Management - Supply Chain Management Specialization, MA Organizational Management - Public Administration Specialization, MA Organizational Management - Project Management Specialization, more...
  • Degrees: Master, Bachelor

Abilene Christian University is a national leader in Christian higher education and a place where students, faculty, staff and alumni make a real difference in the world.

  • Programs: Master of Science in Organizational Development, Master of Business Aministration
  • Degrees: Master

Since 1977, Keiser University has provided quality student-centered, career-focused education.

  • Programs: Master of Science in Management, Master of Business Administration, MBA - Leadership, Doctor of Business Administration, more...
  • Degrees: Master, Doctorate

100% Online & No Standardized Testing

  • Programs: MBA: Strategic Management, DBA: Strategic Management, Bachelor of Science in Business Administration: Automotive Dealership Management, more...
  • Degrees: Master, Doctorate, Bachelor
California College San Diego
National City, San Diego, San Marcos

The Secret to Getting Ahead is Getting Started

  • Programs: Business Administration - Property Management (BS), Business Administration (BS)
  • Degrees: Bachelor
  • Programs: A.S. Business Management
  • Degrees: Associate

Recognized by the U.S. News and World Report for: Best Online Programs, Bachelor’s 2017, Best Online Programs, Grad Education 2017 and Best Online Programs, Bachelor’s for Veterans 2017

  • Programs: MBA Nursing Administration and Leadership (MBA) - Online
  • Degrees: Master
Matching School Ads

Additional Career Stories for Sales Managers

The inside stories from people actually working in the field.
Click a story title to show the story, and click the title again to hide it.

All Types

You are visiting:

Find a school near you

What are Career Stories?

Career Stories are concise, real-world career overviews written by people relating their personal career experiences and wisdom. They provide invaluable insights and mentoring advice to students and career changers.

Most stories include:

  • a typical day or project
  • tips and advice
  • best and worst parts
  • educational background
  • previous experience

Browse hundreds of Career Stories

More Details On This Career

Please also see our detailed information about Sales Managers, including:

Back to Top